..".once I began, I couldn't put the book down. Before I knew it, I found myself evangelizing the method and exploring ways to purchase an ET system at my company...provides a great framework for understanding ET and how to apply it." --User Experience Magazine, Eye Tracking in User Experience Design
" The text is easily readable throughout. I recommend this book to anyone interested in the evaluation of UX of any type of software system." - Computing Reviews
Chapter 1: Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom
Chapter 2: Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips
Chapter 3: Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach
Chapter 4: Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill
Chapter 5: Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom
Chapter 6: Information Architecture and Web Navigation, by Andrew Schall
Chapter 7: Web Content, by Ian Everdell
Chapter 8: Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot
Chapter 9: Social Media, by Lorenzo Burridge
Chapter 10: Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl
Chapter 11: Gaming, by Veronica Zammitto and Karl Steiner
Chapter 12: Older Adults, by Eugene Loos and Jennifer Romano Bergstrom
Chapter 13: Low Literacy Users, by Angela Colter and Kathryn Su...mmers
Chapter 14: The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom