Retail Buying Practices and Policies in A Global Economy (Paperback)
Fiorito, Susan S./ Gable, Myron S.
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Prentice Hall
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1. Introduction to Retail Buying 2. Why Consumers Buy 3. A Basic Understanding of Financial Statements and Ratios 4. Determination of Markup and Pricing of Merchandise 5. Essentials of Markdown Management 6. The Merchandise Budget Planning Process 7. Assortment Planning 8. Branding 9. Selecting, Categorizing & Evaluating Vendor Relationships and Performance 10. The Legal Environment and Negotiating with Vendors 11. Advertising and Sales Promotion 12. Merchandise Resources 13. Buying in a Global Marketplace 14. The Basics of Fashion 15. Technology Trends in the Buying Process1. Introduction to Retail Buying
2. Why Consumers Buy
3. A Basic Understanding of Financial Statements and Ratios
4. Determination of Markup and Pricing of Merchandise
5. Essentials of Markdown Management
6. The Merchandise Budget Planning Process
7. Assortment Planning
8. Branding
9. Selecting, Categorizing & Evaluating Vendor Relationships and Performance
10. The Legal Environment and Negotiating with Vendors
11. Adve... rtising and Sales Promotion
12. Merchandise Resources
13. Buying in a Global Marketplace
14. The Basics of Fashion
15. Technology Trends in the Buying Process
Fiorito, Susan S./ Gable, Myron S. [Àú]
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