"Unbound by trends, there's a simple thumping heart at Supreme's core. The brand remains inspired by moments in time in NY. It's as simple as that--stimulated by the NY streets, for those streets, and beyond." --Jeremy Abbott, British GQ
"James tapped into a secret sauce... and they've kept strong because youth propels the culture, and they are always on the side of the youth. You can't fake that." --Harmony Korine, as interviewed by Vogue
"[A] collector's piece."--Complex
"Looks like a yearbook for a school you weren't cool enough to go to."--The Cut
"Over the course of 25 years, Supreme has expanded from a single shop in downtown NYC into a streetwear giant [and] this gorgeous full-color book documents that entire wild ride across over 800 beautiful images."--HiConsumption
"The ultimate chronicle of the brand's visual history."--Highsnobiety
"A striking visual history of the influential streetwear brand."--Maxim Online
"Covers a Lot of Ground, From Skateboarding to Streetwear Domination."--Vogue Online
"The title brings together the history, the creations, and the convention-defying spirit that are uniquely Supreme."--Forbes
"Over its 25-year history, Supreme has gone from a modest skate shop in downtown Manhattan to a global brand at the helm of the streetwear zeitgeist, defining the last decade... Now the sought-after brand is adding another item to all streetwear enthusiasts' wishlists."--The Face