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Global Business 
Mike Peng ¤Ó CENGAGE
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623page/210*271*21
  • ISBN
9789814844703/9814844705
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04/02(È­) ¹è¼Û¿Ï·á¿¹Á¤
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  • Part I. Laying Foundations : 1. Globalizing Business 2. Understanding Formal Institutions: Politics, Laws, and Economics 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms 4. Leveraging Resources and Capabilities Part II. Acquiring Tools : 5. Trading Internationally 6. Investing Abroad Directly 7. Dealing With Foreign Exchange 8. Capitalizing on Global and Regional Integration Part III. Strategizing Around The Globe : 9. Growing and Internationalizing the Entrepreneurial Firm 10. Entering Foreign Markets 11. Managing Global Competitive Dynamics 12. Making Alliances and Acquisitions Work 13. Strategizing, Structuring, and Learning Around the World Part IV. Building Functional Excellence : 14. Competing on Marketing and Supply Chain Management 15. Managing Human Resources Globally 16. Financing and Governing the Corporation Globally 17. Managing Corporate Social Responsibility Globally.
  • Mike Peng [Àú]
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