"I¡¯d be interested in the behind-the-scenes story of any Apple product. But if there is one I¡¯m most interested in, it¡¯s the iPhone. Kocienda delivers just that, and it truly is extraordinary. This book is a must-read for anyone interested in how Apple actually creates its products." ¡ªJohn Gruber, Daring Fireball
¡°Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity.¡± ¡ªKim Scott, New York Times bestselling author of Radical Candor
¡°I¡¯ve literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn¡¯t put it down.¡± ¡ªAdam Lashinsky, New York Times bestselling author of Inside Apple
¡°Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems¡ªand biggest risks¡ªof the first iPhone was the development of a multi-touch keyboard. I placed this formidable responsibility squarely in Ken¡¯s hands, and the success of the keyboard emerged from his insights, collaboration, and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches.¡± ¡ªScott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple
¡°If you¡¯ve ever wondered what it¡¯s like to work in a hotbed of innovation, you¡¯ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process¡ªfrom generating ideas to doing a demo for Steve Jobs.¡± ¡ªAdam Grant, New York Times bestselling author of Originals, Give and Take, and Option B (with Sheryl Sandberg)
CONTENTS
Introduction 1
1. The Demo 7
2. The Crystal Ball 39
3. The Black Slab 67
4. One Simple Rule 91
5. The Hardest Problem 113
6. The Keyboard Derby 131
7. QWERTY 159
8. Convergence 191
9. The Intersection 221
10. At This Point 253
Epilogue 263
Acknowledgments 265
Notes 267
Index 279