"Fossil fuel companies have, for decades longer than I have been alive, been the largest contributors to the climate crisis that affects my generation today--all in pursuit of profits and growth. In The New Climate War, Michael Mann holds them to account, and shows us how we can take the bold steps we must all take together to win the battle to save this planet."¡ªGreta Thunberg, climate activist
"This book takes the reader behind the front lines into the decades long information war waged by the fossil fuel industry and those that share their interests. From his perspective as a leader in the battle for scientific reason, Michael Mann provides hope and a roadmap for all of us to address the systemic issues fueling climate change, and shows how we can come together to wage a new war in the fight for our future."
¡ªLeonardo DiCaprio, actor and environmentalist
"Few people bear more scars from the climate wars than Michael Mann--and few have fought longer and harder for a basic, rational approach to dealing with this greatest of crises. Because of his persistence--and that of so many others--we are finally making progress!"
¡ªBill McKibben, author of Falter: Has the Human Game Begun to Play Itself Out?
"With this book, Michael Mann details the challenges we face from enemies ("inactivists") both without and within while dropping critically important breadcrumbs for us to follow to lead us out of the forest of despair and set us on the path of victory in a battle we must win. We need an army of Michaels, stat!"
¡ªDon Cheadle, actor, activist, UN global goodwill ambassador
"Pulling no punches, Michael Mann lays out our predicament and tells the shocking story of persistent climate denial and corporate deception. We are in a war for the planet, but one we are now on the verge of winning. And he deftly cuts through the propaganda and shows us the path forward."
¡ªJerry Brown, California governor, 1975-1983, 2011-2019
"Mann shows that corporations and lobbyists have been successful in convincing us that climate change will be fine, if we just recycle our bottles and turn out the lights. Instead, he says, global warming is a problem way too hot for any one person to handle. He's optimistic though, because he sees what we really can and will do. Read his book, and let's get to work."
¡ªBill Nye, Science Educator, CEO The Planetary Society
Chapter Page
Introduction 1
Chapter 1 The Architects of Misinformation and Misdirection 9
Chapter 2 The Climate Wars 21
Chapter 3 The "Crying Indian" and the Birth of the Deflection Campaign 47
Chapter 4 It's YOUR Fault 63
Chapter 5 Put a Price on It. Or Not 99
Chapter 6 Sinking the Competition 123
Chapter 7 The Non-Solution Solution 147
Chapter 8 The Truth Is Bad Enough 179
Chapter 9 Meeting the Challenge 225
Acknowledgments 269
Notes 273
Index 337