Preface
Part. 1: Introduction to UX Analytics
1. Understanding the Fundamentals of User Experience
2. Just What Do We Mean by Analytics?
3. Using Analytics Effectively for Successful Ux Projects
4. Achieving Success through a Repeatable Process
Part. 2: Goals
5. North Star Statement - Your Greenlit Marching Orders
6. Change Management: It's Not Just About the Systems, It's about the People
Part. 3: Research
7. Design Thinking: Understanding the Core Problem-Solving Tool in a UX Practice
8. Interviews and Personas- Best Practices for Quick and Efficient User understanding
9. Surveys-A High-Level, Broad-Stroke Tool for Quick Direction
10. UX Metrics-The Story of Operational Measurement
11. Live by Your Date, Die by Your Data
12. The Tools It Takes to Gather and Consolidate Information
Part. 4: Strategy
13. Digital Transformation- An Enterprise Use of UX Analytics
14. Content Strategy and Analysis- an Analytics-Based, User-Centric Approach
Part. 5 Tactics
15. Deliverables - You Wrapp...ed the Research, Now What Do You Present?
16. Data Visualization- the Power of Visuals to Help with Cognition And Decisions
17. Heuristics- How We Measure Application Usability
index
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Hendrickson, Jeff [Àú]
An honors graduate of design school FIT, Jeff began his international career designing clothing and textile lines, one with a former classmate that showed in NYC to global acclaim. A downturn in the clothing industry saw him go back to school to study technology and it's there that he's stayed, working his way up from designing small websites to leading UX teams for enterprises across the globe. He's logged many miles on jets crisscrossing the planet to teach Design Thinking and help companies discover new ways to UX analytics to serve users and customers. Jeff currently lives in Cincinnati, OH where he continues his work in the UX field, while he paints, publishes, and teaches UX.