Case 1 SK Communications & NateOn : Network Competitions in the Korean Instant Messaging Market
1. Introduction¡¦11
1) Instant Messenger Industry in Korea¡¦11
2. History of the Instant Messaging Market¡¦12
1) Instant Messenger before the advent of Internet¡¦12
2) The birth of the internet-based instant messenger, ICQ and AOL¡¦13
3) Global IT Companies ¡®Entry into the Messenger Industry¡¯¡¦14
4) Catching-up of MSN and Yahoo¡¦14
5) Heightened competition in the IM industry¡¦15
3. Competitions in the Korean Instant Messaging Market¡¦16
1) The birth of the Korean IM industry and the market dominance of MSN¡¦16
2) The birth of NateOn and its take off¡¦17
3) NateOn¡¯s rise as the number one and MSN¡¯s failure to retaliate¡¦18
4) Bundling Lawsuit Against MSN and Corrective Order¡¦19
5) NateOn¡¯s market domination¡¦21
4. SK Communications and NateOn¡¦22
1) SK Communications¡¯ History¡¦22
2) SK Communications¡¯ Present Situation¡¦23
3) Competitors in the Korean IM industry¡¦24
5. SK Communications¡¯... Next Move¡¦26
Exhibit¡¦28
±¹¹®´ë¿ª ¿ø°í¡¦37
Case 2 The Platform Warfare
1. SKT, the Challenger¡¦61
2. The Beginning of the Platform Warfare¡¦64
3. The Digital Market with Fierce Competition¡¦66
4. The End of the Preemptive Attack¡¦67
5. Preparing for the Full-out Warfare¡¦69
Exhibit¡¦70
References¡¦73
±¹¹®´ë¿ª ¿ø°í¡¦75
Case 3 Pacific Ocean Shipping Inc. Fraud Case
1. Introduction¡¦93
2. Part I¡¦94
1) PO Shipping and PO Group in the beginning of 2010¡¦94
2) PO Group¡¯s expansion business plan in country A¡¦95
3) Power struggles and crisis of the PO Group in 2010¡¦97
4) The Overseas wiring and summit conference in June of 2010¡¦99
5) The Overseas Payment and Accounting Fraud¡¦100
6) Appendix¡¦102
3. PART II¡¦105
BOX 1. Financial Statement Ratio Analysis¡¦106
BOX 2. Additional information on the financial statements of PO Shipping in 2010¡¦112
4. Epilogue¡¦115
1) Revelation of the illegal wire transfer¡¦115
2) Audit Review by the Financial Supervisory Service on PO Shipping¡¯s Financial Statement¡¦115
3) The restructuring process of PO Shipping and the aftermath of accounting fraud¡¦117
±¹¹®´ë¿ª ¿ø°í¡¦121