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Preface
Acknowledgments
Chapter 1 Critical Intercultural Communication
1. Intercultural Communication Approaches
2. Intercultural Communication as Situated Social Interactive Practice
3. The Models for Intercultural Communicative Competence to Create a THIRD SPACE
Chapter 2 Beyond Orientalism: Finding the True Value of Your Own Culture
1. The Relationship among Language, Literacy, and Power
2. Orientalism
3. The Importance of Culture
4. Manifest Cultural Imperialism in Politics
5. The Importance of Resistance to Orientalism
6. Beyond Said¡¯s Theory of Orientalism
Chapter 3 Reading the Word and the World with Keen Eyes
1. Types of Meaning
2. The Need for a Critical Perspective
Chapter 4 Interdiscourse Communication and the Discursive Constructions of Images
1. Communication Styles by Mainstream Interculturalists
2. A Theory of Interdiscourse Communication with the Three Politeness System
Chapter 5 Reclaiming Collectivism and Individual...ism
1. Hofstede¡¯s Four Dimensions of Culture
2. Arguments against Hofstede¡¯s Theory
Chapter 6 Are Nonverbal Gestures Universal?
1. The Influences of Western Gestures
2. Critical Reading of Mainstream Interculturalists¡¯ Theory of Body Language
3. Korean Gestures
Chapter 7 Does ¡®I Love You¡¯ Mean the Same in Every Language?
1. Liberal or Conservative Sexuality in Different Cultures
2. Virginity and Non-virginity Culture
3. Gender Roles
4. Handling Gender Differences
5. Language and Gender
6. Gender and Slang
Chapter 8 Sex, Lies, and the 1% Media
1. The Role of the Western Mass Media in Korean Assimilation into the Global Culture
2. The Concept of ¡®Beauty¡¯ and ¡®Gender Roles¡¯ in Korea
3. Sexism and Gender Stereotypes of Asians in the United States
Chapter 9 How to Avoid Being a TV Ad Junkie?
1. Creating Culture through Advertising
2. Intercultural Concerns in Producing Advertisements in an International Context
Chapter10 The Emergence of Color Blind and Institutional Racism
1. Institutional and Structural Racism and Color Blind Racism
2. Five Linguistic Strategies in Color Blind Racism
3. Creating Stereotypes
4. Analysis of the Movie, CRASH (2006), Directed by Paul Haggis
5. To Be a Critical Language User