International Business : A Managerial Perspective
Ricky W. Griffin
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Pearson
Á¦ÈÞ¸ô ÁÖ¹® ½Ã °í°´º¸»ó, ÀϺΠÀ̺¥Æ® Âü¿© ¹× ÁõÁ¤Ç° ÁõÁ¤, ÇÏ·ç/´çÀÏ ¹è¼Û¿¡¼ Á¦¿ÜµÇ¹Ç·Î Âü°í ¹Ù¶ø´Ï´Ù.
Maps
Preface
Acknowledgments
About the Authors
PART 1 The World's Marketplaces
Chapter 1 An Overview of International Business
Chapter 2 Global Marketplaces and Business Centers
Chapter 3 Legal, Technological, Accounting, and Political Environments
Chapter 4 The Role of Culture
Chapter 5 Ethics and Social Responsibility in International Business
PART 2 The International Environment
Chapter 6 International Trade and Investment
Chapter 7 The international Monetary System and the Balance of Payments
Chapter 8 Foreign Exchange and International Financial Markets
Chapter 9 Formulation of National Trade Policies
Chapter 10 International Cooperation Among Nations
PART 3 Managing international Business
Chapter 11 International Strategic Management
Chapter 12 Strategies for Analyzing and Entering Foreing Markets
Chapter 13 International Strategic Alliances
Chapter 14 Interantional Organization Desing and Control
Chapter 15 Leadership and Employee Behavior in Internati... onal Business
PART 4 Managing international Business Operation
Chapter 16 International Marketing
Chapter 17 International Operations MAnagement
Chapter 18 International Financial Management
Chapter 19 International Human Resource Management and Labor Relations
Glossary
Name Index
Company Index
Subject Index
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