Æ®·»µå ÄÚ¸®¾Æ ´ÙÀ̾(Tren D)(2018)
±è³µµ(Kim Ran Do)
¤Ó
¹Ì·¡ÀÇâ
Á¦ÈÞ¸ô ÁÖ¹® ½Ã °í°´º¸»ó, ÀϺΠÀ̺¥Æ® Âü¿© ¹× ÁõÁ¤Ç° ÁõÁ¤, ÇÏ·ç/´çÀÏ ¹è¼Û¿¡¼ Á¦¿ÜµÇ¹Ç·Î Âü°í ¹Ù¶ø´Ï´Ù.
±¹³» ÃÖ°íÀÇ Æ®·»µå¼
¡¶Æ®·»µå ÄÚ¸®¾Æ¡· 10ÁÖ³â Ưº° ¿¡µð¼Ç
Æ®·»µå ÄÚ¸®¾Æ ´ÙÀ̾!
¾ÆÀ̵ð¾î, ±âȹ, ¸®Æ÷Æ®¸¦ ÇØ°áÇØÁÖ´Â
°¡Àå Á÷°üÀûÀÎ ´ÙÀ̾¸¦ ¸¸³ª´Ù
¸ÅÀϸÅÀÏ 3ÇÈ!
º¹ÀâÇÏÁö ¾Ê°Ô ¸ÚÁö°í ½ÉÇÃÇÏ°Ô
¿À´Ã ´õ Æ®·»µðÇÏ°Ô
Tren.D
+ Tren.D´Â ÇÏ·ç ¼¼ °¡Áö ÁÖÁ¦¸¦ Çϳª¾¿ ¡®ÇÈ¡¯Çؼ ±â·ÏÇÏ´Â Çü½ÄÀÇ Æ®·»µå ¼Äª ´ÙÀ̾ÀÔ´Ï´Ù.
+ 2017³â 11¿ùºÎÅÍ 2018³â 12¿ù±îÁö »ç¿ëÇÒ ¼ö ÀÖµµ·Ï 14°³¿ù ºÐ·®À¸·Î Á¦ÀÛÇÏ¿´½À´Ï´Ù.
+ ÇöóÀÌÅ© ºí·¢ Ä¿¹ö´Â ¸ÅÆ®ÇÏ°í Æ÷¸ÖÇÑ ¸Å·ÂÀ», ¿ÃÇØÀÇ Æ®·»µåÄ÷¯ÀÎ °·ÄÇÑ ¿À·»Áö»öÀ¸·Î ¹°µéÀÎ Ãø¸éÀº
À¯´ÏÅ©ÇÔÀ» ´õÇÕ´Ï´Ù.
+ °¢ ´ÞÀÌ ½ÃÀ۵Ǵ ¸é¸¶´Ù ¡¶Æ®·»µå ÄÚ¸®¾Æ¡·¿¡¼ ²ÅÀº 14°¡Áö ÁÖ¿ä Å°¿öµå°¡ µîÀåÇÕ´Ï´Ù. 2017³âÀ» ´ëÇ¥ÇÏ´Â
Å°¿öµå¿Í 2018³â Å°¿öµå±îÁö ¡¶Æ®·»µå ÄÚ¸®¾Æ 2018¡·ÀÇ ÇÙ½ÉÀ» ´ã¾Ò½À´Ï´Ù.
Welcome _ ³»ÀÏÀÇ ¹æÇâÀ» °¡¸®Å°´Â ³ªÄ§¹Ý
About Tren.D _ ¿À´Ã ³» °çÀ» ½ºÃÄ°£ ¼¼»óÀÇ À̾߱â
How to Tren.D
Monthly Plan
Daily Pick
Monthly Pick
My Trendlogue
Book Pick
Personal Data
±è³µµ(Kim Ran Do) [Àú]
±³¼ö, Æ®·»µå ¿¬±¸ÀÚ, ÄÁ¼³ÅÏÆ®, ÀÛ°¡. ¼¿ï´ëÇб³ »ýÈ°°úÇдëÇÐ ¼ÒºñÀÚÇаú¿¡¼ ÇлýµéÀ» °¡¸£Ä¡°í, »ýÈ°°úÇבּ¸¼Ò ¼ÒºñÆ®·»µåºÐ¼®¼¾Å͸¦ À̲ø¸ç ¼ÒºñÆ®·»µå¸¦ ¿¬±¸ÇÏ°í ÀÖ´Ù. ¼¿ï´ëÇб³ ±³À°»ó, ¸ÅÀÏ°æÁ¦½Å¹® Á¤Áø±â¾ð·Ð¹®È»ó, Çѱ¹¼ÒºñÀÚÇÐȸ ÃÖ¿ì¼ö³í¹®»ó, Çѱ¹Á¤Ã¥ÇÐȸ Çмú»ó, Çѱ¹°¶·´ ÃÖ¿ì¼ö³í¹®Áöµµ»ó, Çѱ¹¸¶ÄÉÆÃÇùȸ °ø·Î»ó, ÇÑÁ߰濵´ë»ó ÇÑÁß°æÁ¦Çù·Â»ó µîÀ» ¼ö»óÇß´Ù. ÄÚ¿þÀÌ, ¾Æ¸ð·¹ÆÛ½ÃÇÈ, ¿¡¹ö·£µå, Çö´ëÀÚµ¿Â÷, »ï¼ºÀüÀÚ, SKÅÚ·¹ÄÞ, LGÀüÀÚ, CJ±×·ì, ½ÅÇÑÄ«µå, Çѱ¹¿Ü½Ä»ê¾÷¿¬±¸¿ø, ½Å¼¼°è±×·ì, SK°æ¿µ°æÁ¦¿¬±¸¼Ò, ·Ôµ¥¸¶Æ®, Á¦Àϱâȹ, ÇѶó¸¶À̽ºÅÍ, AKÇöóÀÚ µî ¿©·¯ ÁÖ¿ä ±â¾÷µéÀ» ÀÚ¹®Çϸç, ÀÌ·ÐÀû Áö½Ä°ú ½Ç¹«Àû °æÇèÀÇ ½Ã³ÊÁö¸¦ µµ¸ðÇÏ´Â µ¥µµ ÈûÀ» ½ñ°í ÀÖ´Ù. [Æ®·»µå Â÷À̳ª], [·°¼Å¸® ÄÚ¸®¾Æ], [µðÀÚÀÎÀÇ ½Ã´ë, Æ®·»µåÀÇ ½Ã´ë](°øÀú), [2011 ´ëÇѹα¹ ¼ÒºñÁöµµ- ¼ÒºñÀÚ´Â ¹«¾ùÀ» ¿øÇϴ°¡?](°øÀú), [2013 Consumer Trends in Korea] µîÀÇ °æÁ¦°æ¿µ¼¿Í [¿õÅ©¸° ½Ã°£µµ ³» »îÀ̴ϱî], [±è³µµÀÇ ³»-ÀÏ], [õ ¹øÀ» Èçµé·Á¾ß ¾î¸¥ÀÌ µÈ´Ù], [¾ÆÇÁ´Ï±î ûÃáÀÌ´Ù]¿Í °°Àº ¿¡¼¼À̸¦ ½è´Ù. Rando Kim is a professor in the Dept. of Consumer Science(DCS), Seoul National University(SNU) and the head of Consumer Trend Center(CTC), SNU. As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including Trend Korea series, Trend China, What Consumers Want , and Luxury Korea. He also wrote essay books, Amor Fati , Future and My Job, and Youth, It¡¯s Painful which is sold three million copies in 14 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea¡¯s major companies like Samsung, LG, SK, CJ, Hyundai Motors, Amore Pacific, Lotte, Fursys, Nongshim, and Coway.
Àüü 0°³ÀÇ ±¸¸ÅÈıⰡ ÀÖ½À´Ï´Ù.
ÀÎÅÍÆÄÅ©µµ¼´Â °í°´´ÔÀÇ ´Ü¼ø º¯½É¿¡ ÀÇÇÑ ±³È¯°ú ¹ÝÇ°¿¡ µå´Â ºñ¿ëÀº °í°´´ÔÀÌ ÁöºÒÄÉ µË´Ï´Ù.
´Ü, »óÇ°À̳ª ¼ºñ½º ÀÚüÀÇ ÇÏÀÚ·Î ÀÎÇÑ ±³È¯ ¹× ¹ÝÇ°Àº ¹«·á·Î ¹ÝÇ° µË´Ï´Ù.
±³È¯ ¹× ¹ÝÇ°ÀÌ °¡´ÉÇÑ °æ¿ì
»óÇ°À» °ø±Þ ¹ÞÀº ³¯·ÎºÎÅÍ 7ÀÏÀ̳» °¡´É
°ø±Þ¹ÞÀ¸½Å »óÇ°ÀÇ ³»¿ëÀÌ Ç¥½Ã, ±¤°í ³»¿ë°ú ´Ù¸£°Å³ª ´Ù¸£°Ô ÀÌÇàµÈ °æ¿ì¿¡´Â °ø±Þ¹ÞÀº ³¯·ÎºÎÅÍ 3°³¿ù À̳», ȤÀº ±×»ç½ÇÀ» ¾Ë°Ô µÈ ³¯ ¶Ç´Â ¾Ë ¼ö ÀÖ¾ú´ø ³¯·ÎºÎÅÍ 30ÀÏ À̳»
»óÇ°¿¡ ¾Æ¹«·± ÇÏÀÚ°¡ ¾ø´Â °æ¿ì ¼ÒºñÀÚÀÇ °í°´º¯½É¿¡ ÀÇÇÑ ±³È¯Àº »óÇ°ÀÇ Æ÷Àå»óÅ µîÀÌ ÀüÇô ¼Õ»óµÇÁö ¾ÊÀº °æ¿ì¿¡ ÇÑÇÏ¿© °¡´É
±³È¯ ¹× ¹ÝÇ°ÀÌ ºÒ°¡´ÉÇÑ °æ¿ì
±¸¸ÅÈ®Á¤ ÀÌÈÄ(¿ÀǸ¶ÄÏ»óÇ°¿¡ ÇÑÇÔ)
°í°´´ÔÀÇ Ã¥ÀÓ ÀÖ´Â »çÀ¯·Î »óÇ° µîÀÌ ¸ê½Ç ¶Ç´Â ÈÑ¼ÕµÈ °æ¿ì
(´Ü, »óÇ°ÀÇ ³»¿ëÀ» È®ÀÎÇϱâ À§ÇÏ¿© Æ÷Àå µîÀ» ÈѼÕÇÑ °æ¿ì´Â Á¦¿Ü)
½Ã°£ÀÌ Áö³²¿¡ µû¶ó ÀçÆǸŰ¡ °ï¶õÇÒ Á¤µµ·Î ¹°Ç°ÀÇ °¡Ä¡°¡ ¶³¾îÁø °æ¿ì
Æ÷Àå °³ºÀµÇ¾î »óÇ° °¡Ä¡°¡ ÈÑ¼ÕµÈ °æ¿ì
´Ù¹è¼ÛÁöÀÇ °æ¿ì ¹ÝÇ° ȯºÒ
´Ù¹è¼ÛÁöÀÇ °æ¿ì ´Ù¸¥ Áö¿ªÀÇ ¹ÝÇ°À» µ¿½Ã¿¡ ÁøÇàÇÒ ¼ö ¾ø½À´Ï´Ù.
1°³ Áö¿ªÀÇ ¹ÝÇ°ÀÌ ¿Ï·áµÈ ÈÄ ´Ù¸¥ Áö¿ª ¹ÝÇ°À» ÁøÇàÇÒ ¼ö ÀÖÀ¸¹Ç·Î, ÀÌÁ¡ ¾çÇØÇØ Áֽñ⠹ٶø´Ï´Ù.
Áß°í»óÇ°ÀÇ ±³È¯
Áß°í»óÇ°Àº Á¦ÇÑµÈ Àç°í ³»¿¡¼ ÆǸŰ¡ ÀÌ·ç¾îÁö¹Ç·Î, ±³È¯Àº ºÒ°¡´ÉÇÕ´Ï´Ù.
¿ÀǸ¶ÄÏ »óÇ°ÀÇ È¯ºÒ
¿ÀǸ¶ÄÏ»óÇ°¿¡ ´ëÇÑ Ã¥ÀÓÀº ¿øÄ¢ÀûÀ¸·Î ¾÷ü¿¡°Ô ÀÖÀ¸¹Ç·Î, ±³È¯/¹ÝÇ° Á¢¼ö½Ã ¹Ýµå½Ã ÆǸÅÀÚ¿Í ÇùÀÇ ÈÄ ¹ÝÇ° Á¢¼ö¸¦ ÇϼžßÇϸç, ¹ÝÇ°Á¢¼ö ¾øÀÌ ¹Ý¼ÛÇϰųª, ¿ìÆíÀ¸·Î º¸³¾ °æ¿ì »óÇ° È®ÀÎÀÌ ¾î·Á¿ö ȯºÒÀÌ ºÒ°¡´ÉÇÒ ¼ö ÀÖÀ¸´Ï À¯ÀÇÇϽñ⠹ٶø´Ï´Ù.
¹è¼Û¿¹Á¤ÀÏ ¾È³»
ÀÎÅÍÆÄÅ© µµ¼´Â ¸ðµç »óÇ°¿¡ ´ëÇØ ¹è¼Û¿Ï·á¿¹Á¤ÀÏÀ» À¥»çÀÌÆ®¿¡ Ç¥½ÃÇÏ°í ÀÖ½À´Ï´Ù.
<ÀÎÅÍÆÄÅ© Á÷¹è¼Û »óÇ°>
»óÇ°Àº ¿ù~Åä¿äÀÏ ¿ÀÀü 10½Ã ÀÌÀü ÁÖ¹®ºÐ¿¡ ´ëÇÏ¿© ´çÀÏ Ãâ°í/´çÀÏ ¹è¼Û¿Ï·á¸¦ º¸ÀåÇÏ´Â »óÇ°ÀÔ´Ï´Ù.
»óÇ°Àº ¼¿ïÁö¿ª/ÆòÀÏ ÁÖ¹®ºÐÀº ´çÀÏ Ãâ°í/ÀÍÀÏ ¹è¼Û¿Ï·á¸¦ º¸ÀåÇϸç,
¼¿ï¿ÜÁö¿ª/ÆòÀÏ ÁÖ¹®ºÐÀÇ °æ¿ì´Â ¿ÀÈÄ 6½Ã±îÁö ÁÖ¹®ºÐ¿¡ ´ëÇÏ¿© ÀÍÀÏ ¹è¼Û¿Ï·á¸¦ º¸ÀåÇÏ´Â »óÇ°ÀÔ´Ï´Ù.
(´Ü, ¿ù¿äÀÏÀº 12½Ã±îÁö ÁÖ¹®¿¡ ÇÑÇÔ)
»óÇ°Àº, ÀÔ°í¿¹Á¤ÀÏ(Á¦Ç°Ãâ½ÃÀÏ)+Åùè»ç¹è¼ÛÀÏ(1ÀÏ)¿¡ ¹è¼Û¿Ï·á¸¦ º¸ÀåÇÕ´Ï´Ù.
~
»óÇ°Àº À¯ÅëƯ¼º»ó ÀÎÅÍÆÄÅ©¿¡¼ Àç°í¸¦ º¸À¯ÇÏÁö ¾ÊÀº »óÇ°À¸·Î ÁÖ¹®ÀÏ+±âÁØÃâ°íÀÏ+Åùè»ç¹è¼ÛÀÏ(1ÀÏ)¿¡ ¹è¼Û¿Ï·á¸¦ º¸ÀåÇÕ´Ï´Ù.(Åä/°øÈÞÀÏÀº ¹è¼Û±â°£¿¡ Æ÷ÇÔµÇÁö ¾Ê½À´Ï´Ù.)
¡Ø±âÁØÃâ°íÀÏ:ÀÎÅÍÆÄÅ©°¡ »óÇ°À» ¼ö±ÞÇÏ¿© ¹°·ùâ°í¿¡¼ Æ÷Àå/Ãâ°íÇϱâ±îÁö ¼Ò¿äµÇ´Â ½Ã°£
<¾÷ü Á÷Á¢¹è¼Û/¿ÀǸ¶ÄÏ »óÇ°>
~
»óÇ°Àº ¾÷ü°¡ ÁÖ¹®À» È®ÀÎÇÏ°í, Ãâ°íÇϱâ±îÁö °É¸®´Â ½Ã°£ÀÔ´Ï´Ù. ÁÖ¹®ÀÏ+±âÁØÃâ°íÀÏ+Åùè»ç¹è¼ÛÀÏ(2ÀÏ)¿¡ ¹è¼Û¿Ï·á¸¦ º¸ÀåÇÕ´Ï´Ù.(Åä/°øÈÞÀÏÀº ¹è¼Û±â°£¿¡ Æ÷ÇÔµÇÁö ¾Ê½À´Ï´Ù.)
¡Ø5ÀÏÀ̳» Ãâ°í°¡ ½ÃÀÛµÇÁö ¾ÊÀ»½Ã, ¿ÀǸ¶ÄÏ »óÇ°Àº ÀÚµ¿À¸·Î ÁÖ¹®ÀÌ Ãë¼ÒµÇ¸ç, °í°´´Ô²² Ç°Àýº¸»ó±ÝÀ» Áö±ÞÇØ µå¸³´Ï´Ù.
¹è¼Ûºñ ¾È³»
µµ¼(Áß°íµµ¼ Æ÷ÇÔ)¸¸ ±¸¸ÅÇϽøé : ¹è¼Ûºñ 2,000¿ø (1¸¸¿øÀÌ»ó ±¸¸Å ½Ã ¹«·á¹è¼Û) À½¹Ý/DVD¸¸ ±¸¸ÅÇϽøé : ¹è¼Ûºñ 1,500¿ø (2¸¸¿øÀÌ»ó ±¸¸Å ½Ã ¹«·á¹è¼Û)
ÀâÁö/¸¸È/±âÇÁÆ®¸¸ ±¸¸ÅÇϽøé : ¹è¼Ûºñ 2,000¿ø (2¸¸¿øÀÌ»ó ±¸¸Å ½Ã ¹«·á¹è¼Û)
µµ¼¿Í À½¹Ý/DVD¸¦ ÇÔ²² ±¸¸ÅÇϽøé : ¹è¼Ûºñ 1,500¿ø 1¸¸¿øÀÌ»ó ±¸¸Å ½Ã ¹«·á¹è¼Û)
µµ¼¿Í ÀâÁö/¸¸È/±âÇÁÆ®/Áß°íÁ÷¹è¼Û»óÇ°À» ÇÔ²² ±¸¸ÅÇϽøé : 2,000¿ø (1¸¸¿øÀÌ»ó ±¸¸Å ½Ã ¹«·á¹è¼Û)
¾÷üÁ÷Á¢¹è¼Û»óÇ°À» ±¸¸Å½Ã : ¾÷üº°·Î »óÀÌÇÑ ¹è¼Ûºñ Àû¿ë
* ¼¼Æ®»óÇ°ÀÇ °æ¿ì ºÎºÐÃë¼Ò ½Ã Ãß°¡ ¹è¼Ûºñ°¡ ºÎ°úµÉ ¼ö ÀÖ½À´Ï´Ù.
* ºÏÄ«Æ®¿¡¼ ¹è¼Ûºñ¾ø¾Ö±â ¹öÆ°À» Ŭ¸¯Çϼż, µ¿ÀϾ÷ü»óÇ°À» Á¶±Ý ´õ ±¸¸ÅÇϽøé, ¹è¼Ûºñ¸¦ Àý¾àÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.
Çؿܹè¼Û ¾È³»
ÀÎÅÍÆÄÅ©µµ¼¿¡¼´Â ±¹³»¿¡¼ ÁÖ¹®ÇϽðųª ÇØ¿Ü¿¡¼ ÁÖ¹®ÇÏ¿© ÇØ¿Ü·Î ¹è¼ÛÀ» ¿øÇÏ½Ç °æ¿ì DHL°ú Ư¾àÀ¸·Î Ã¥Á¤µÈ ¿ä±ÝÇ¥¿¡
ÀÇÇØ °³ÀÎÀÌ ÀÌ¿ëÇÏ´Â °æ¿ìº¸´Ù ¹è¼Û¿ä±ÝÀ» Å©°Ô ³·Ã߸ç DHL(www.dhl.co.kr)·Î Çؿܹè¼Û ¼ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù.
Çؿܹè¼ÛÀº µµ¼/CD/DVD »óÇ°¿¡ ÇÑÇØ ¼ºñ½ºÇÏ°í ÀÖÀ¸¸ç, ´Ù¸¥ »óÇ°À» ºÏÄ«Æ®¿¡ ÇÔ²² ´ãÀ¸½Ç °æ¿ì Çؿܹè¼ÛÀÌ ºÒ°¡ÇÕ´Ï´Ù.
ÇØ¿ÜÁÖ¹®¹è¼Û ¼ºñ½º´Â ÀÎÅÍÆÄÅ© µµ¼ ȸ¿ø °¡ÀÔÀ» Çϼž߸¸ ½Åû °¡´ÉÇÕ´Ï´Ù.
¾Ë¾ÆµÎ¼¼¿ä!!!
µµ¸Å»ó ¹× Á¦ÀÛ»ç »çÁ¤¿¡ µû¶ó Ç°Àý/ÀýÆÇ µîÀÇ »çÀ¯·Î Ãë¼ÒµÉ ¼ö ÀÖ½À´Ï´Ù.
¿ÀǸ¶ÄϾ÷üÀÇ ¹è¼ÛÁö¿¬½Ã ÁÖ¹®ÀÌ ÀÚµ¿À¸·Î Ãë¼ÒµÉ ¼ö ÀÖ½À´Ï´Ù.
Ãâ°í°¡´É ½Ã°£ÀÌ ¼·Î ´Ù¸¥ »óÇ°À» ÇÔ²² ÁÖ¹®ÇÒ °æ¿ì Ãâ°í°¡´É ½Ã°£ÀÌ °¡Àå ±ä ±âÁØÀ¸·Î ¹è¼ÛµË´Ï´Ù.
À¯ÅëÀÇ Æ¯¼º»ó Ãâ°í±â°£Àº ¿¹Á¤º¸´Ù ¾Õ´ç°ÜÁö°Å³ª ´ÊÃçÁú ¼ö ÀÖ½À´Ï´Ù.
Åùè»ç ¹è¼ÛÀÏÀÎ ¼¿ï ¹× ¼öµµ±ÇÀº 1~2ÀÏ, Áö¹æÀº 2~3ÀÏ, µµ¼, »ê°£, ±ººÎ´ë´Â 3ÀÏ ÀÌ»óÀÇ ½Ã°£ÀÌ ¼Ò¿äµË´Ï´Ù.