In a time when people are doubting experts, suspicious of the media, and losing faith in government and business, Rachel Botsman is here with a lucid analysis of what it takes to build and rebuild trust. Trust me: this is a book you need to read.¡ªAdam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
"Who Can You Trust is beautifully written primer for a new world that sets you up to be a better citizen, consumer, and parent. I quickly learnt so much about so many things I wanted to know."¡ªSherry Turkle, Professor, MIT; author of Reclaiming Conversation and Alone Together
"Rachel Botsman's eye-opening, timely book delves into the unfolding crisis of trust spreading throughout the world. She brilliantly describes how the established trust framework is undergoing a radical transformation as digital technologies take root in every facet of our lives. Read this book and you'll be ready for a revolution in trust that rewrites the rules of human interaction."¡ªMarc Benioff, Chairman & CEO, Salesforce
"A timely and accessible framework for understanding what trust is, how it works, why it matters and how it is evolving. It is an important primer to the obstacles and opportunities we face as a society if we are to repair and redefine trust across socioeconomic, political and cultural divides."¡ª Rebecca MacKinnon, Washington Post
"Ms. Botsman has found a rich theme here and a fascinating way of interpreting technological change."¡ª Philip Delves Broughton, Wall Street Journal
"Witty... reveals some deep truths."¡ªThe American Spectator
Chapter Page
Evolution of Trust x
Introduction 1
1. Trust Leaps 11
2. Losing Faith 31
3. Strangely Familiar 55
4. Where Does the Buck Stop? 81
5. But She Looked the Part 110
6. Reputation is Everything, Even in the Dark 138
7. Rated: Would Your Life Get a Good Trust Score? 154
8. In Bots We Trust 181
9. Blockchain Part I: The Digital Gold Rush 210
10. Blockchain Part II: The Truth Machine 226
Conclusion 253
Glossary of 'Trust' Terms 264
Acknowledgements 266
Notes 270
Further Reading 317
Index 324