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The Practice : Shipping Creative Work
Godin, Seth ¤Ó Portfolio
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10,000¿ø (63% ¡é, 17,000¿ø ¡é)
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2020³â 11¿ù 03ÀÏ
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272page/130*180*28/295g
  • ISBN
9780593328972/0593328973
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  • Á¦ÈÞ¸ô ÁÖ¹® ½Ã °í°´º¸»ó, ÀϺΠÀ̺¥Æ® Âü¿© ¹× ÁõÁ¤Ç° ÁõÁ¤, ÇÏ·ç/´çÀÏ ¹è¼Û¿¡¼­ Á¦¿ÜµÇ¹Ç·Î Âü°í ¹Ù¶ø´Ï´Ù.
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  • "This is the book I need right now. It¡¯s an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn¡¯t yet found." --Rosanne Cash, Grammy-winning singer-songwriter ¡°The Practice is a user¡¯s manual for finding your calling and an alchemist¡¯s handbook for pursuing your dream.¡± --Steven Pressfield, author of The War of Art ¡°Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.¡± --Brian Koppelman, co-producer and co-creator of Billions With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it." --Tobi Lutke, CEO, Shopify ¡°The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens." --Peter Gabriel, Musician
  • Excerpt. ? Reprinted by permission. All rights reserved. 1. It¡¯s Possible This is a book for people who want to lead, to write, or to sing. For people who seek to teach, to innovate, and to solve interesting problems. For people who want to go on the journey to become a therapist, a painter, or a leader. For people like us. It¡¯s possible. The people who came before us have managed to speak up, stand up, and make a difference. While each journey is unique, each follows a pattern?and once you see it, it¡¯s yours. We simply need to find the courage to be more creative. The forces that are holding us back have long been unseen, but we can see and understand them and begin to do our work. The practice is there if we¡¯re willing to sign up for it. And the practice will open the door to the change you seek to make. 2. The Pattern and the Practice Our lives follow a pattern. For most of us, that pattern was set a long time ago. We chose to embrace a story about compliance and convenience, the search for status in a world constrained by scarcity. The industrial economy demands it. It prods us to consumption and obedience. We trust the system and the people we work for to give us what we need, as long as we¡¯re willing to continue down the path they¡¯ve set out for us. We were all brainwashed from a very early age to accept this dynamic and to be part of it. The deal is simple: follow the steps and you¡¯ll get the outcome the system promised you. It might not be easy, but with effort, just about anyone can do it. So we focus on the outcome, because that¡¯s how we know we followed the steps properly. The industrial system that brainwashed us demands that we focus on outcomes to prove we followed the recipe. That priority makes sense if the reliable, predictable outcome really matters and the payoff is truly guaranteed. But what happens when your world changes? Suddenly, you don¡¯t always get what was guaranteed. And the tasks you¡¯re asked to do just aren¡¯t as engaging as you¡¯d like them to be. The emptiness of the bargain is now obvious: you were busy sacrificing your heart and your soul for prizes, but the prizes aren¡¯t coming as regularly as promised. The important work, the work we really want to do, doesn¡¯t come with a recipe. It follows a different pattern. This practice is available to us?not as a quick substitute, a recipe that¡¯s guaranteed to return results, but as a practice. It is a persistent, stepwise approach that we pursue for its own sake and not because we want anything guaranteed in return. The recipe for recipes is straightforward: good ingredients, mise en place, attention to detail, heat, finish. You do them in order. But when we create something for the first time, it¡¯s not as linear, not easily written down. This new practice takes leadership, a creative contribution?something that not just anyone can produce, something that might not work but that might be worth pursuing. It¡¯s often calle...
  • Godin, Seth [Àú]
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