An International Bestseller
A New York Times Notable Book of the Year
A Financial Times Best Book of the Year
A Sunday Times (UK) Best Business Book of the Year
Selected by Barack Obama, Zadie Smith (in the Wall Street Journal), Jia Tolentino (in the New Yorker), Elif Shafak (in the Guardian), and Ana Botin (in Bloomberg) as one of the best books of 2019
Finalist for the Financial Times/McKinsey Best Book of the Year Award
"If a book's importance is gauged by how effectively it describes the world we're in, and how much potential it has to change said world, then in my view it's easily the most important book to be published this century... Zuboff is concerned with the largest act of capitalist colonisation ever attempted, but the colonisation is of our minds, our behaviour, our free will, our very selves. Yet it's not an anti-tech book. It's anti unregulated capitalism, red in tooth and claw. It's really this generation's Das Kapital."
¡ªZadie Smith
"An original and often brilliant work, and it arrives at a crucial moment, when the public and its elected representatives are at last grappling with the extraordinary power of digital media and the companies that control it. Like another recent masterwork of economic analysis, Thomas Piketty's 2013 Capital in the Twenty-First Century, the book challenges assumptions, raises uncomfortable questions about the present and future, and stakes out ground for a necessary and overdue debate. Shoshana Zuboff has aimed an unsparing light onto the shadowy new landscape of our lives. The picture is not pretty."¡ªNicholas Carr, LOS ANGELES REVIEW OF BOOKS
"From the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already-but as we learn in these indispensable pages, there is still hope for emancipation."¡ªNaomi Klein, author of This Changes Everything and No Logo, and Gloria Steinem Chair in Media, Culture, and Feminist Studies at Rutgers University