"In his intriguing book, The Metaverse, Matthew Ball explains how it could operate in practice and explores how it might turn out to be a lot more exciting and beneficial invention than the miserabilists imagine, so long as we help shape its evolution . . . [written] in an informed and provocative style . . . it serves as a comprehensive guide to every aspect of the metaverse, from its technical underpinnings to its societal responsibilities."
¡ª John Thornhill, Financial Times
"The Metaverse: And How It Will Revolutionize Everything, offers a better understanding of the metaverse than the novel that coined the term ¡ª 1992¡¯s Snow Crash¡¦ it tactfully toes the line between enthusiasm and skepticism while weighing possible futures against infrastructural realities¡¦ A tour of metaverse concepts from heady theory to gritty technicalities."
¡ª Cecilia D'Anastasio, Bloomberg
"Where big tech waffles about the metaverse while spending billions on making it a reality, Ball has exacting standards for what the metaverse must be and what would be needed to achieve it."
¡ª James Ball, The Spectator
"[A]n instant classic . . . detailed, meticulously researched, and dense with observations and insight. I read it twice, just to make sure I scooped up every gem within it . . . a must-read for those in digital media . . . I loved this book and can¡¯t recommend it highly enough."
¡ª Charlie Fink, Forbes.com
"This book presents a comprehensive definition of the Metaverse before explaining the technologies that will power it?and the breakthroughs that will be necessary to fully realize it. ¡®The Metaverse¡¯ is a timely, authoritative overview of the subject. Don¡¯t miss it!"
¡ª Cathy Hackl, Forbes
"Matthew is the leading thinker on the metaverse and gaming, one of the leading thinkers on media¡¦ The Metaverse: And How It Will Revolutionize Everything, in my opinion, [is] the very best book on its topic¡¦ [I] recommend highly."
¡ª Tyler Cowen, Conversations with Tyler
"For this emerging generation the metaverse will be a perfectly natural psychological extension of everything they have ever known. For the rest of us, who will soon need to catch up, Ball¡¯s book is the best crash course we have."
¡ª Kit Wilson, The Times (UK)
"A robust explanation of a ¡®persistent, 3D, virtual world¡ªa network of interconnected experiences and devices, tools and infrastructure, far beyond mere virtual reality¡¯¡¦. A foremost expert on the metaverse, the author defines and demystifies what has yet to materialize, encouraging readers to suspend disbelief and instead consider the concept as they did their early interactions with tech innovations such as touchscreens, app stores, and Zoom¡¦ Readers will gain unprecedented insight into an otherwise insular aspect of the tech world."
¡ª Kirkus Reviews
"The Metaverse is a timely, authoritative, and accessible overview of the subject . . . well-pitched for the interested non-expert."
¡ª Hilary Lamb, Engineering and Technology Magazine (UK)