Visual Resources xiii
Alternate Contents xvii
Rhetorical Contents xxi
Preface xxv
Reading Culture Introduction 1 (4)
Reading and Writing About Culture: The Case 5 (36)
of Daytime Talk TV
Visual Culture: Watching Daytime Talk TV 7 (9)
Fieldwork: Listening to Viewers 16 (4)
Checking Out the Web 20 (17)
``Announcing a Public Campaign Against 23 (2)
Select Day-Time Television Talk Shows''
William Bennett
``Coming Out After Oprah'' 25 (4)
Vicki Abt
Leonard Mustazza
``How Jenny Jones Saved My Life. Why 29 (5)
William Bennett Is Wrong About Trash TV''
Donna Gaines
``Bring in the Noise'' 34 (3)
Ellen Willis
... Writing About the Culture of Daytime Talk TV 37
Extending Your Investigations: TV Tabloid 30 (1)
Journalism
Conclusion 30 (10)
Mining the Archive: Print Tabloids 40 (1)
Generations 41 (67)
Reading the Culture of Generations 42 (32)
``Kiswana Browne'' 43 (8)
Gloria Naylor
``Fortunate Son'' 51 (9)
Dave Marsh
``Youth and American Identity'' 60 (3)
Lawrence Grossberg
``Teenage Wasteland'' 63 (5)
Donna Gaines
``Goths in Tomorrowland'' 68 (6)
Thomas Hine
Perspectives: Making Sense of the Littleton 74 (11)
Shootings
``The Gunfire Dialogues: Notes on the 74 (4)
Reality of Virtuality''
Thomas de Zengotita
``More from the Hellmouth: Kids Tell 78 (7)
About Rage''
Jon Katz
Checking Out the Web 85 (2)
Reading Websites 87 (4)
Visual Culture: Representations of Youth 91 (7)
Culture in Movies
``Juvenile Delinquency Films'' 93 (5)
James Gilbert
Fieldwork: Ethnographic Interviews 98 (8)
``My Music'' 99 (6)
Susan D. Craft
Daniel Cavicchi
Charles Keil
Fieldwork Project 105 (1)
Editing 105 (1)
Writing an Introduction 106 (1)
Mining the Archive: Life Magazine 106 (2)
Schooling 108 (65)
Reading the Culture of Schooling 110 (9)
``What High School Is'' 110 (9)
Theodore R. Sizer
Checking Out the Web 119 (43)
``Let Teenagers Try Adulthood'' 119 (3)
Leon Botstein
``Crossing Boundaries'' 122 (8)
Mike Rose
``A Real Meritocracy'' 130 (6)
Nicholas Lemann
``Note-Passing: Struggles for Status'' 136 (5)
Margaret J. Finders
``From Silence to Words: Writing as 141 (10)
Struggle''
Min-zhan Lu
``Nobody Mean More to Me Than You and the 151 (11)
Future Life of Willie Jordan''
June Jordan
Visual Culture: Picturing Schooldays 162 (4)
Vectors 162 (1)
Perspective 163 (3)
Fieldwork: Classroom Observation 166 (6)
Field Log 167 (1)
Background 167 (1)
Field Notes 167 (1)
Analysis 167 (1)
Writing the Report 168 (1)
Introduction 168 (1)
Method 168 (1)
Observations 168 (1)
Conclusions 168 (1)
Observations and Conclusions from 168 (4)
``Cross-Curricular Underlife: A
Collaborative Report on Ways with
Academic Words''
Worth Anderson
Mining the Archive: Textbooks from the Past 172 (1)
Images 173 (57)
Reading Images 178 (18)
``In the Shadow of the Image'' 180 (6)
Stuart
Elizabeth Ewen
``Sex as Symbol in Fashion Adverstising'' 186 (7)
and ``Analyzing Signs and Sign Systems''
Arthur Asa Berger
``Beauty...and the Beast of Advertising'' 193 (3)
Jean Kilbourne
Visual Essay: It's a Woman Thing 196 (8)
Checking Out the Web 204 (1)
Visual Essay: Public Health Messages 204 (7)
Visual Essay: Rewriting the Image 211 (5)
Visual Essay: ``Period Styles: A Graphic 216 (9)
History of Punctuation''
Ellen Lupton
J. Abbott Miller
Visual Essay: The Look of the Page 225 (4)
Mining the Archive: Adverstising Through 229 (1)
the Ages
Style 230 (41)
Reading Style 231 (9)
``Clothes Make the Man'' 232 (4)
Marjorie Garber
``Dress as Success: Joolz'' 236 (4)
Wendy Chapkis
Checking Out the Web 240 (1)
Perspectives: The Politics of Style 240 (21)
``In the Kitchen'' 240 (5)
Henry Louis Gates, Jr.
``Straightening Our Hair'' 245 (7)
bell hooks
``Dress for Success'' 252 (5)
John Molloy
``Style in Revolt: Revolting Style'' 257 (4)
Dick Hebdige
Visual Culture: Pumping Up 261 (5)
``The Male Nude'' 262 (4)
Richard Leppert
Fieldwork: Writing a Questionnaire 266 (4)
Mining the Archive: Fashion in History 270 (1)
Public Space 271 (43)
Reading the Culture of Public Space 273 (14)
``The First Morning'' and ``Labor Day'' 273 (6)
Edward Abbey
``Borders'' 279 (4)
Barry Lopez
``Shopping for Pleasure: Malls, Power, 283 (4)
and Resistance''
John Fiske
Checking Out the Web 287 (21)
``Big Mall's Curfew Raises Questions of 288 (4)
Rights and Bias''
Robyn Meredith
``Fortress Los Angeles: The 292 (6)
Militarization of Urban Space''
Mike Davis
``Signs from the Heart: California 298 (7)
Chicano Murals''
Eva Sperling Cockcroft
Holly Barnet-Sanchez
``Remember When Public Space Didn't Carry 305 (3)
Brand Names?''
Eric Liu
Visual Culture: Claiming Interpretive Space 308 (3)
Fieldwork: Collaborating on an Observation 311 (2)
of Public Space
Mining the Archive: Take a Walking Tour 313 (1)
Storytelling 314 (54)
Reading the Culture of Storytelling 315 (17)
``No Name Woman'' 316 (8)
Maxine Hong Kingston
```The Hook' and Other Teenage Horrors'' 324 (8)
Jan Harold Brunvand
Checking Out the Web 332 (8)
``Why We Crave Horror Movies'' 333 (3)
Stephen King
``The Gangster as Tragic Hero'' 336 (4)
Robert Warshow
Perspectives: Ally McBeal 340 (20)
``Razor Thin, But Larger Than Life'' 340 (2)
Karen Durbin
``What's the Deal, McBeal?'' 342 (3)
Andi Zeisler
``In Praise of Roseanne'' 345 (6)
Elayne Rapping
``TV Families: Three Generations of 351 (9)
Packaged Dreams''
Ella Taylor
Visual Culture: Television Sitcoms 360 (2)
Fieldwork: The Active Audience 362 (5)
``Television Fans'' 362 (4)
Henry Jenkins
Fieldwork Project 366 (1)
Mining the Archive: Comic Strips and Comic 367 (1)
Books
Work 368 (47)
Reading the Culture of Work 369 (3)
``The First Job'' 370 (2)
Sandra Cisneros
Perspectives: Downsizing the Workforce 372 (31)
``Downsizing Isn't All That Heartless'' 373 (1)
Robert J. Samuelson
``Fighting for a Decent Wage'' 374 (4)
Manning Marable
``Nickel-and-Dimed: On (Not) Getting By 378 (7)
in America''
Barbara Ehrenreich
``The Overworked American'' 385 (5)
Juliet B. Schor
``Work: the Great Escape'' 390 (9)
Arlie Russell Hochschild
``The Dilbert Principle'' 399 (4)
Scott Adams
Checking Out the Web 403 (1)
Visual Culture: Lewis Hine and the Social 403 (4)
Uses of Photography
Fieldwork: Reconstructing the Network of a 407 (7)
Workplace
``The Cocktail Waitress'' 407 (5)
James P. Spradley
Brenda J. Mann
Fieldwork Project 412 (2)
Mining the Archive: Sweatshop Fashion 414 (1)
History 415 (73)
Reading History 417 (24)
``More Than Just a Shrine: Paying Homage 418 (4)
to the Ghosts of Ellis Island''
Mary Gordon
``Columbus in Chains'' 422 (5)
Jamaica Kincaid
```Indians': Textualism, Morality, and 427 (14)
the Problem of History''
Jane Tompkins
Perspectives: Interpreting the Vietnam War 441 (11)
``The Tragedy of Vietnam'' 442 (2)
George B. Tindall
David E. Shi
``God's Country and American Know-How'' 444 (8)
Loren Baritz
Checking Out the Web 452 (23)
``When Heaven and Earth Changed Places'' 453 (4)
Le Ly Hayslip
``Private First Class Reginald `Malik' 457 (9)
Edwards''
Wallace Terry
``Making a Memory of War: Building the 466 (9)
Vietnam Veterans Memorial''
Kristin Ann Hass
Visual Culture: Photographing History 475 (5)
``Reading American Photographs'' 479 (1)
Alan Trachtenberg
Reading Photographs for History 480 (1)
Visual Essay: The Vietnam War 480 (4)
Fieldwork: Oral History 484 (3)
Choosing a Subject 485 (1)
Interviewing 485 (1)
Writing the Oral History 485 (1)
Fieldwork Project 486 (1)
Mining the Archive: Local Museums and 487 (1)
Historical Societies
Multicultural America 488 (66)
Reading Multicultural America 489 (45)
``America: The Multinational Society'' 490 (4)
Ishmael Reed
``Miami: City on the Edge'' 494 (6)
Alejandro Portes
Alex Stepick
``How to Tame a Wild Tongue'' 500 (8)
Gloria Anzaldua
``Home Is Where the `Han' Is: A Korean 508 (14)
American Perspective on the Los Angeles
Upheavals''
Elaine H. Kim
``Arts of the Contact Zone'' 522 (12)
Mary Louis Pratt
Perspectives: The Hip-Hop Nation 534 (9)
``A Land with Rhythm and Beats For All'' 534 (4)
Neil Strauss
``In the End, Black Men Must Lead'' 538 (5)
Toure
Case Study: English Only Legislation 543 (8)
Proposition 63, California State Ballot, 543 (5)
1986
Visual Culture: Language Policy 548 (3)
Checking Out the Web 551 (1)
Mining the Archive: The Old Immigration, 552 (2)
1840-1920
Credits 554 (6)
Index 560