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Global marketing management 
MASAAKI KOTABE ¤Ó WILEY
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2021³â 01¿ù 25ÀÏ
  • ÆäÀÌÁö¼ö/Å©±â
750page/206*255*25
  • ISBN
9781119667186/1119667186
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  • ¹è¼Û¿¹Á¤ÀÏ
05/22(¼ö) ¹è¼Û¿Ï·á¿¹Á¤
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  • Á¦ÈÞ¸ô ÁÖ¹® ½Ã °í°´º¸»ó, ÀϺΠÀ̺¥Æ® Âü¿© ¹× ÁõÁ¤Ç° ÁõÁ¤, ÇÏ·ç/´çÀÏ ¹è¼Û¿¡¼­ Á¦¿ÜµÇ¹Ç·Î Âü°í ¹Ù¶ø´Ï´Ù.
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  • 1. Globalization Imperative 2. Economic Environment 3. Financial Environment 4. Global Cultural Environment and Buying Behavior 5. Political and Legal Environments 6. Global Marketing Research 7. Global Segmentation and Positioning 8. Global Marketing Strategies 9. Global Market Entry Strategies 10. Global Product Policy Decisions I: Development New Products for Global Market 11. Global Product Policy Decisions II: Marketing Products and Service 12. Global Pricing 13. Global Communication Strategies 14. Sales Management 15. Global Logistics and Distribution 16. Export and Import Management 17. Planning, Organization, and Control of Global Marketing Operations 18. Marketing Strategies for Emerging Markets 19. Global Marketing and the Internet 20. Sustainable Marketing in the Global Marketplace
  • MASAAKI KOTABE [Àú]
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