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HBR Guide to Better Business Writing
Garner, Bryan A., Bryan A. Garner Àú | Harvard Business School Press | 2013.01.29
25,470¿ø  18,800¿ø(27%¡é)  
¡°Garner is a leading authority on writing and with this book he shows the importance of good business writing to save time, money, and the reader¡¯s patience. The text, with suggestions and practica...
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Converted The Data-Driven Way to Win Customers' Hearts
Hoyne, Neil Àú | Portfolio | 2022.02.22
32,500¿ø  29,250¿ø(10%¡é)  
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Global Marketing&Advertising
Marieke de Mooij Àú | SAGE | 2022.02.01
69,000¿ø  69,000¿ø(0%¡é)  
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Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch Àú | McGraw-Hill | 2021.10.01
50,000¿ø  50,000¿ø(0%¡é)  
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Services Marketing People, Technology, Strategy
Lovelock, Christopher, Wirtz, Jochen Àú | World Scientific | 2021.07.29
50,000¿ø  50,000¿ø(0%¡é)  
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The Seven Pillars of Customer Success A Proven Framework to Drive Impactful Clie...
McCulloch, Wayne Àú | Lioncrest Publishing | 2021.05.16
22,840¿ø  22,150¿ø(4%¡é)  
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Essentials of Marketing: A Marketing Strategy Planning Approach
William D. Perreault Jr., Joseph P. Cannon, E. Jerome Mccarthy Àú | McGraw-Hill | 2021.04.01
49,000¿ø  49,000¿ø(0%¡é)  
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The Power of Experiments Decision Making in a Data-Driven World
Luca, Michael Àú | MIT Press | 2021.03.02
22,800¿ø  22,120¿ø(3%¡é)  
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Marketing 5.0 Technology for Humanity
Setiawan, Iwan, Kartajaya, Hermawan, Çʸ³ ÄÚÆ²·¯, Kartajaya, Hermawan, Setiawan, Iwan, Çʸ³ ÄÚÆ²·¯(Philip Kotler), Ç㸶¿ø īŸÀÚ¾ß(Hermawan Kartajaya), ÀÌ¿Ï ¼¼Æ¼¾Æ¿Ï(Iwan Setiawan) Àú | Wiley | 2021.02.24
32,000¿ø  30,400¿ø(5%¡é)  
PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity. The book supports the markete...
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Quantum Marketing Mastering the New Marketing Mindset for To...
Rajamannar, Raja, Raja Rajamannar Àú | HarperCollins Leadership | 2021.02.09
32,030¿ø  27,230¿ø(15%¡é)  
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Market Research in Practice An Introduction to Gaining Greater Market ...
Truman, Oliver, Cupman, Julia, Harrison, Matthew Àú | Kogan Page, Limited | 2021.01.26
147,480¿ø  140,110¿ø(5%¡é)  
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The Gen Z Frequency How Brands Tune in and Build Credibility
Baird, Derek E., Witt, Gregg L. Àú | Kogan Page, Limited | 2021.01.26
98,320¿ø  93,400¿ø(6%¡é)  
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Participation Marketing Unleashing Employees to Participate and Be...
Brito, Michael Àú | Kogan Page, Limited | 2021.01.26
98,320¿ø  93,400¿ø(6%¡é)  
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Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point
Mourdoukoutas, Panos/ Siomkos, George J., Mourdoukoutas, Panos Àú | Springer | 2021.01.01
134,280¿ø  107,420¿ø(21%¡é)  
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Marketing Management 10Th Revised Ed.
J. Paul Peter, James H. Donnelly, J.Paul Peter, Jr. James H. Donnelly Àú | McGraw-Hill | 2021.01.01
40,000¿ø  40,000¿ø(0%¡é)  
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Sales Management : International Edition (Paperback)
Tanner, Jeff/ Erffmeyer, Robert C./ Honeycutt, Earl D., Tanner, Jeff Àú | Prentice Hall | 2021.01.01
35,000¿ø  35,000¿ø(0%¡é)  
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Whale Hunting : How to Land Big Sales and Transform Your Company
Searcy, Tom/ Smith, Barbara Weaver, Searcy, Tom Àú | Wiley | 2021.01.01
36,240¿ø  28,990¿ø(21%¡é)  
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Strategic Management Communication for Leaders (Paperback)
Robin Walker, Walker, Robyn Àú | Cengage Learning | 2021.01.01
33,000¿ø  24,750¿ø(25%¡é)  
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PR 2.0 : New Media, New Tools, New Audiences
Breakenridge, Deirdre, Breakenridge, Deirdre Àú | Pearson P T R | 2021.01.01
27,000¿ø  21,600¿ø(20%¡é)  
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Marketing For Engineers, Scientists And Technologists
Tony Curtis, Tony Curtis Àú | Wiley | 2021.01.01
52,000¿ø  52,000¿ø(0%¡é)  
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