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HBR Guide to Better Business Writing
Garner, Bryan A., Bryan A. Garner
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25,470¿ø
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¡°Garner is a leading authority on writing and with this book he shows the importance of good business writing to save time, money, and the reader¡¯s patience. The text, with suggestions and practica...
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32,500¿ø
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Global Marketing&Advertising
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SAGE
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69,000¿ø
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George E. Belch
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Services Marketing
People, Technology, Strategy
Lovelock, Christopher, Wirtz, Jochen
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World Scientific
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The Seven Pillars of Customer Success
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McCulloch, Wayne
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Lioncrest Publishing
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22,840¿ø
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Essentials of Marketing: A Marketing Strategy Planning Approach
William D. Perreault Jr., Joseph P. Cannon, E. Jerome Mccarthy
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McGraw-Hill
| 2021.04.01
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The Power of Experiments
Decision Making in a Data-Driven World
Luca, Michael
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MIT Press
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22,800¿ø
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Marketing 5.0
Technology for Humanity
Setiawan, Iwan, Kartajaya, Hermawan, Çʸ³ ÄÚÆ²·¯, Kartajaya, Hermawan, Setiawan, Iwan, Çʸ³ ÄÚÆ²·¯(Philip Kotler), Ç㸶¿ø īŸÀÚ¾ß(Hermawan Kartajaya), ÀÌ¿Ï ¼¼Æ¼¾Æ¿Ï(Iwan Setiawan)
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Wiley
| 2021.02.24
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PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity. The book supports the markete...
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Mastering the New Marketing Mindset for To...
Rajamannar, Raja, Raja Rajamannar
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HarperCollins Leadership
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32,030¿ø
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Market Research in Practice
An Introduction to Gaining Greater Market ...
Truman, Oliver, Cupman, Julia, Harrison, Matthew
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Kogan Page, Limited
| 2021.01.26
147,480¿ø
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The Gen Z Frequency
How Brands Tune in and Build Credibility
Baird, Derek E., Witt, Gregg L.
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Kogan Page, Limited
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98,320¿ø
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Participation Marketing
Unleashing Employees to Participate and Be...
Brito, Michael
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Kogan Page, Limited
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Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point
Mourdoukoutas, Panos/ Siomkos, George J., Mourdoukoutas, Panos
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Marketing Management 10Th Revised Ed.
J. Paul Peter, James H. Donnelly, J.Paul Peter, Jr. James H. Donnelly
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McGraw-Hill
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Sales Management : International Edition (Paperback)
Tanner, Jeff/ Erffmeyer, Robert C./ Honeycutt, Earl D., Tanner, Jeff
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Prentice Hall
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Whale Hunting : How to Land Big Sales and Transform Your Company
Searcy, Tom/ Smith, Barbara Weaver, Searcy, Tom
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Pearson P T R
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