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International Business (Global Edition) 
Lee Radebaugh ¤Ó Pearson
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2021³â 07¿ù 08ÀÏ
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696page/218*277*24
  • ISBN
9781292403274/1292403276
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05/02(¸ñ) ¹è¼Û¿Ï·á¿¹Á¤
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  • PART I: BACKGROUND FOR INTERNATIONAL BUSINESS 1. Globalization andInternational Business PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS 2. The Cultural EnvironmentsFacing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses 5. Globalization and Society PART III: THEORIES AND INSTITUTIONS: TRADE ANDINVESTMENT 6. International Trade andFactor Mobility Theory 7. Governmental Influence on Trade 8. Cross-National Cooperation and Agreements PART IV: WORLD FINANCIAL ENVIRONMENT 9. Global Foreign-ExchangeMarkets 10. The Determination of Exchange Rates 11. Global Capital Markets PART V: GLOBAL STRATEGY, STRUCTURE, ANDIMPLEMENTATION 12. The Strategy ofInternational Business 13. Country Evaluation and Selection 14. Export and Import 15. Direct Investment and Collaborative Strategies 16. The Organization of International Business PART VI: MANAGING INTERNATIONAL OPERATIONS 17. Marketing Globally 18. Global Operations and Supply-Chain Ma...
  • Lee Radebaugh [Àú]
  • Lee Radebaugh is the Emeritus Whitmore Professor of International Business and former Director of the Kay and Yvonne Whitmore Global Management Center /CIBER at Brigham Young University (BYU). Previously, he was the Associate Dean of the Marriott School of Management, Associate Director of the MBA program, and Director of the School of Accountancy.
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