PART I ? SETTING THE STAGECHAPTER 1 ? Introduction to the Music BusinessCHAPTER 2 ? Agents, Managers, and AttorneysCHAPTER 3 ? Unions and GuildsCHAPTER 4 ? Artist ManagementPART II ? COPYRIGHT, SONGWRITING, PUBLISHING, AND LICENSINGCHAPTER 5 ? Music CopyrightCHAPTER 6 ? Professional SongwritingCHAPTER 7 ? Music PublishingCHAPTER 8 ? Music LicensingPART III ? THE RECORDED MUSIC INDUSTRYCHAPTER 9 ? Recording Artists and Record LabelsCHAPTER 10 ? Recording AgreementsCHAPTER 11 ? Record and Video ProductionCHAPTER 12 ? Record Label Marketing and DistributionCHAPTER 13 ? On-Demand StreamingCHAPTER 14 ? Market AnalyticsPART IV ? LIVE PERFORMANCECHAPTER 15 ? Concert PromotionCHAPTER 16 ? Concert VenuesCHAPTER 17 ? Arts AdministrationCHAPTER 18 ? Music in TheatrePART V ? MUSIC IN THE MARKETPLACECHAPTER 19 ? Music in Radio and VideoCHAPTER 20 ? Music in MediaCHAPTER 21 ? Music ProductsPART VI ? MAKING A LIVING IN MUSICCHAPTER 22 ? The DIY ArtistCHAPTER 23 ? Starting Your Own BusinessCHAPTER 24 ...? Career OptionsCHAPTER 25 ? Career Development
Elton, Serona [Àú]
Author Serona Elton has extensive experience as a music business professional and educator. She is a professor, Director of the Music Industry Program, and Associate Dean of Administration at the University of Miami Frost School of Music. She is also a Yamaha Master Educator and serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). She began her career in the music business while earning a BS in Finance from the University of Florida, an MM in Music Media and Industry from the University of Miami, and a JD from Brooklyn Law School. Previously, Elton worked for Warner Music Group, where she held the position of Vice President, Product Management, and EMI Recorded Music, North America, where she was Vice President, Mechanical Licensing and Repertoire Data Services. She has also provided consulting services to Sony Music Entertainment, Universal Music Group, Zumba Fitness, and other music-related companies. A respected expert, Elton has written extensively about the music business and directed several industry conferences. Additionally, the Leadership Music alumnus has provided expert commentary for Billboard and CNN.com and has made multiple appearances on NPR's Marketplace. Elton is active in numerous music industry organizations and has served as President of the Music and Entertainment Industry Educators Association (MEIEA), Chair of the Florida Bar Entertainment, Arts, and Sports Law section, a member of the Recording Academy Board of Governors for the Florida Chapter, and a Trustee of the Copyright Society of the USA.