PrefaceAcknowledgmentsAbout the AuthorCHAPTER 1 Why Increase Media Literacy? Our Message-Saturated Culture Automatic Routines Increasing Media Literacy Key Ideas Further Reading Keeping Up to DateCHAPTER 2 Media Literacy Approach Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy Increasing Media Literacy Key Ideas Further ReadingCHAPTER 3 Mass Media Industries: Historical Perspective Pre-Mass Media Development of Mass Media Current Picture Increasing Media Literacy Key Ideas Further Reading Keeping Up to DateCHAPTER 4 Mass Media Industries: The Economic Game The Media Game Media Industries? Strategies Increasing Media Literacy Key Ideas Further Reading Keeping Up to DateCHAPTER 5 Mass Media Audience: Industry Perspective Identifying Opportunities Attracting Audiences Conditioning Audiences Increasing Media Literacy Key Ideas Further ReadingCHAPTER 6 Mass Media Audience: Individual Perspective Exposure Is Not the Same as Attention Decisions During Exposures Increasin...g Media Literacy Key Ideas Further ReadingCHAPTER 7 Mass Media Content Message Formulas and Genres Most General Formula: Next-Step Reality Narratives Electronic Games Interactive Message Platforms Increasing Media Literacy Key Ideas Further Reading Keeping Up to DateCHAPTER 8 Mass Media Effects Media Effects Are Constantly Occurring Four Dimensions of Media Effects Factors Influencing Media Effects Increasing Media Literacy Key Ideas Further Reading Keeping Up to DateCHAPTER 9 Springboard Twelve Guidelines Examples of Levels of Literacy Key Ideas Further Reading Keeping Up to DateIntroduction to Appendices: Analyzing Media Literacy IssuesAppendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much? Increase in Pay Pay Now Too High Non-Sustainability Ruining the Games Conclusions Further Reading Keeping Up to DateAppendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated? Consolidation of Ownership Concentration of Power Reduction of Competition Limitations on Access Change in Content Enriches Few People Conclusions Further Reading Keeping Up to DateAppendix C. Analyzing Media Issues: Is News Objective? Analyzing the Idea of Objectivity Analyzing the Idea of Quality in News Considering Standards for News Conclusions Further Reading Keeping Up to DateAppendix D. Analyzing Media Issues: Is There Too Much Violence in the Media? High Amount of Violence in the Media Some People Are More Vulnerable Than Others Reducing the Amount of Violence Conclusions Further Reading Test Your Knowledge Answers Glossary References Index