Chapter Page
Foreword xi
Prologue: Marketing in the Post-Normal Era xiii
Acknowledgments xv
1. The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1
2. From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7
3. Rethinking Competition: Collaborating for Sustainability 17
4. Navigating Customers: Progressive Approach for Stronger Market Position 33
5. Unifying Capabilities: Converging Mindsets Within an Organization 47
6. Integrating Functions: Converging Departments Within an Organization 55
7. Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67
8. Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79
9. Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93
10. Converging Leadership and Management: Maintaining Values and Increasing Market Value 109
11. Finding and Seizing Oppor...tunities: From Business Outlook to Marketing Architecture 123
12. Building Omni Capabilities: From Preparation to Execution 141
13. Securing Future Trajectory: From Balance Sheet to Market Value 161
14. Uniting Marketing and Finance: From Separation to integration 181
15. Technology for Humanity: High Tech, Higher Touch 199
16. Technology and Stakeholders: Leveraging Tools to Increase Value 211
17. The Post-Operational Excellence: Balancing Rigidity and Flexibility 225
Epilogue: Visioning the Next Curve 241
Appendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249
About the Authors 253
Index 255