¼°´ëÇб³ °æ¿µÇаú ±³¼ö ¼¿ï´ëÇб³ ¹ý°ú´ëÇÐ Á¹¾÷ The University of Chicago(MBA, Ph.D.) Rutgers University Á¶±³¼ö ¸¶ÄÉÆÿ¬±¸, ¼ÒºñÀÚÇבּ¸ ÆíÁýÀ§¿øÀå ¿ªÀÓ Çѱ¹¸¶ÄÉÆÃÇÐȸ ȸÀå, Çѱ¹ ¼ÒºñÀÚÇÐȸ ȸÀå ¿ªÀÓ ¼°´ëÇб³ °æ¿µÀü¹®´ëÇпøÀå ¿ªÀÓ Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Advances in Consumer Research µî ad hoc reviewer
[ÁÖ¿ä ³í¹® ¹× Àú¼] ¿ìÈ£Àû Á¤º¸ÀÇ Á¦½Ã½ÃÁ¡ÀÌ Á¦Ç°¼±Åÿ¡ ¹ÌÄ¡´Â È¿°ú: 󸮼ö¿ù¼ºÀÇ Á¶ÀýÈ¿°ú¸¦ Áß½ÉÀ¸·Î, °æ¿µ Çבּ¸, 2019. ¼ÒºñÀÚÀÇ °ú°Å ÁöÃâÆÐÅÏÀÌ ¼ÒºñÁöÃâ¿¡ ´ëÇÑ ÆÇ´Ü¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¼ÒºñÀÚÇבּ¸, 2010. ±¸¸Å½Ã±â¿Í »ç¿ë½Ã±â °£ÀÇ ½Ã°£Àû °£°ÝÀÌ ±¸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â È¿°ú: ±¸¸Åµ¿±â¿Í °¡°ÝÇÒÀÎ ¿ä¼Ò ÀÇ Á¶ÀýÀû ¿µÇâ, ¸¶ÄÉÆÿ¬±¸, 2007. ±â¾÷ºê·£µå ½ºÅ×·¹¿ÀŸÀÔ¿¡ ÀÏÄ¡ÇÏÁö ¾Ê´Â Á¤º¸°¡ ½ºÅ×·¹¿ÀŸÀÔ º¯È¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¸¶ÄÉÆà ¿¬±¸, 2001. ¼ÒºñÀÚ ÀÇ»ç°áÁ¤ - Á¤º¸Ã³¸®Àû Á¢±ÙÀ» Áß½ÉÀ¸·Î, ¼ÒºñÀÚÇבּ¸, 2000. Who Is Afraid of Disposition of Financial Assets? The Moderating Role of Regulatory Focus in the Disposition Effect, Marketing Letters, 2016. Feedback Weakens the Attraction Effect in Repeated Choices, Marketing Letters, 2015. The Influence of Categorical Attributes on Choice Context Effects, Journal of Consumer Research, 2009. Antecedents and Consequence of Korean and Japanese New Product Advantage, Journal of Business Research, 2006. Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View, Journal of International Marketing, 2003. Ambiguity, Processing Strategy, and Advertising-Evidence Interactions, Journal of Consumer Research, 1989. Hypothesis Testing in Rule Discovery: Strategy, Structure and Content, Journal of Consumer Research, 1989. Confirmation, Disconfirmation, and Information in Hypothesis Testing, Psychological Review, 1987. Consumer Learning: Advertising and the Ambiguity of Product Experience, Journal of Consumer Research, 1986.