¡°Just might be the best business book ever written.¡±?Forbes
¡°Achieving enormous success while holding fast to the highest artistic standards is a nice trick?and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.¡±?Charles Duhigg, author of The Power of Habit
¡°Steve Jobs?not a man inclined to hyperbole when asked about the qualities of others?once described Ed Catmull as ¡®very wise,¡¯ ¡®very self-aware,¡¯ ¡®really thoughtful,¡¯ ¡®really, really smart,¡¯ and possessing ¡®quiet strength,¡¯ all in a single interview. Any reader of Creativity, Inc., Catmull¡¯s new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever.¡±?Fast Company
¡°It¡¯s one thing to be creative; it¡¯s entirely another?and much more rare?to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar¡¯s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.¡±?Jim Collins, co-author of Built to Last and author of Good to Great
¡°Too often, we seek to keep the status quo working. This is a book about breaking it.¡±?Seth Godin
¡°What is the secret to making more of the good stuff? Every so often Hollywood embraces a book that it senses might provide the answer. . . . Catmull¡¯s book is quickly becoming the latest bible for the show business crowd.¡±?The New York Times
¡°The most practical and deep book ever written by a practitioner on the topic of innovation.¡±?Prof. Gary P. Pisano, Harvard Business School
¡°Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation?or just good managing?needs to read this book.¡±?Chip Heath, co-author of Switch and Decisive
Introduction: Lost and Found -- Part I. Getting Started -- Chapter 1. Animated -- Chapter 2. Pixar Is Born -- Chapter 3. A Defining Goal -- Chapter 4. Establishing Pixar's Identity -- Part II. Protecting the New -- Chapter 5. Honesty and Candor -- Chapter 6. Fear and Failure -- Chapter 7. The Hungry Beast and the Ugly Baby -- Chapter 8. Change and Randomness -- Chapter 9. The Hidden -- Part III. Building and Sustaining -- Chapter 10. Broadening Our View -- Chapter 11. The Unmade Future -- Part IV. Testing What We Know -- Chapter 12. A New Challenge -- Chapter 13. Notes Day -- Afterword: The Steve We Knew -- Starting Points: Thoughts for Managing a Creative Culture -- Acknowledgments -- Index.