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Part I. Laying Foundations :
1. Globalizing Business
2. Understanding Formal Institutions: Politics, Laws, and Economics
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms
4. Leveraging Resources and Capabilities
Part II. Acquiring Tools :
5. Trading Internationally
6. Investing Abroad Directly
7. Dealing With Foreign Exchange
8. Capitalizing on Global and Regional Integration
Part III. Strategizing Around The Globe :
9. Growing and Internationalizing the Entrepreneurial Firm
10. Entering Foreign Markets
11. Managing Global Competitive Dynamics
12. Making Alliances and Acquisitions Work
13. Strategizing, Structuring, and Learning Around the World
Part IV. Building Functional Excellence :
14. Competing on Marketing and Supply Chain Management
15. Managing Human Resources Globally
16. Financing and Governing the Corporation Globally
17. Managing Corporate Social Responsibility Globally.
Mike Peng [Àú]
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