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Managing Innovation : Integrating Technological, Market and Organizational Change
Tidd, Joe ¤Ó Wiley
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2022³â 07¿ù 01ÀÏ
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624page/204*254*28
  • ISBN
9781119713302/1119713307
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05/02(¸ñ) ¹è¼Û¿Ï·á¿¹Á¤
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  • About the Authors Preface to the Seventh Edition How to Use This Book: Key Features Chapter 1 Innovation - What It Is and Why It Matters Chapter 2 Digital Is Different? Chapter 3 Innovation as a Core Business Process Chapter 4 Developing an Innovation Strategy Chapter 5 Building the Innovative Organization Chapter 6 Sources of Innovation Chapter 7 Search Strategies for Innovation Chapter 8 Innovation Networks Chapter 9 Dealing with Uncertainty Chapter 10 Creating New Products and Services Chapter 11 Exploiting Open Innovation and Collaboration Chapter 12 Promoting Entrepreneurship and New Ventures Chapter 13 Capturing the Business Value of Innovation Chapter 14 Creating Social Value Chapter 15 Capturing Learning from Innovation
  • Tidd, Joe [Àú]
  • Àüü 0°³ÀÇ ±¸¸ÅÈıⰡ ÀÖ½À´Ï´Ù.

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