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The Shame Machine : Who Profits in the New Age of Humiliation
O'Neil, Cathy ¤Ó Crown
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  • ¡°Although [The Shame Machine] contains its fair share of pseudoscience-debunking, including an admirably lucid explanation of how diet programs massage statistics to artificially bolster their success rates, it is largely a work of social criticism . . . [that] keeps the human costs of the titular shame machine in clear view. . . . Frequently moving.¡±¡ªThe New Yorker ¡°A data-driven, anecdote-fueled narrative of the multitude of human experiences that are targets for ridicule and others¡¯ reward. [O¡¯Neil] vividly portrays the indignities of poverty, addiction, aging, dementia and other conditions we all may face but hope to avoid, and she shows how the pain experienced by people with these afflictions can be used for others¡¯ financial and social profits.¡±¡ªThe Washington Post ¡°As O¡¯Neil argues, shame is a valuable lens through which to view our own actions and the systems we live under. Considering whether we are punching down on the vulnerable or up against an unfeeling industrial complex dressed up in fluffy corporate PR is a first step towards a healthier sort of shame.¡±¡ªFinancial Times ¡°I am struck by how very American shame seems when examined in relief, invoking as it does notions of agency, willpower and sacrifice. O¡¯Neil carefully dismantles how we abdicate our social responsibility for caring for the vulnerable when we indulge in the notion that poverty and drug addiction result from a failure to self-actualize.¡±¡ªThe New York Times Book Review ¡°An engaging read . . . [O¡¯Neil] lays out the ways in which shame drives problems such as obesity, drug addiction, poverty and political divides. She discusses how social media thrives on and is designed to encourage humiliation, and unpicks the many fallacies in how we think about shame.¡±¡ªThe New Statesman ¡°O¡¯Neil . . . encourage[s] readers to try to think more deeply not just about what shame is but what it might be for. . . . A simple rejoinder to our digital phantasmagoria.¡±¡ªJennifer Szalai, The New York Times ¡°What is the relationship between shame and power¡ªand is shame being weaponised? Smart thinker Cathy O¡¯Neil tackles the question in this book, exploring whether public shaming is becoming dangerous.¡±¡ªEvening Standard ¡°Cathy O¡¯Neil¡¯s fascinating, important, and insightful book is a hard look in the mirror, but one that also gives us hope that we can marshal shame into a force for social reform and not just social punishment.¡±¡ªMichael Patrick Lynch, author of Know-It-All Society ¡°. . . not all shame is bad, O¡¯Neil contends¡ªused correctly it can be a powerful tool to fight injustice.¡±¡ªNicole Aschoff, author of The New Prophets of Capital ¡°The Shame Machine is an intimate and unflinching account of the many ways that shame is produced, weaponized, and turned into profit by industries that can grow big only when we feel small.¡±¡ªRuha Benjamin, author of Race After Technology
  • Chapter 1 Tipping the Scales I was jubilant. On a gusty autumn day in Cambridge, Massachusetts, word arrived that I¡¯d passed my ¡°qual,¡± or qualifying exam. This was a crucial step toward earning my mathematics PhD. With my doctorate halfway in the bag, I was primed to ¡©celebrate¡ª¡©by baking a batch of cookies. In the sunniest, most triumphant mood I went to the Get-¡©N-¡©Go, a bodega next door to my Somerville digs, for ingredients. I knew the clerk there. He¡¯d always been friendly. But when I placed the flour, sugar, and chocolate chips on the counter, he shook his head and said, ¡°Why are you buying that? Don¡¯t you know you¡¯re fat?¡± I felt as though he¡¯d slapped me on my double chin. My heart raced; tears leapt to my eyes. I was speechless, but I knew what this was from experience, and from an early age: shame shock. Much of the suffering from being fat occurs on a gentler and more subtle scale. It¡¯s the looks people give you in hallways and on airplanes, the waiter¡¯s uneasy pause before asking if you want to see the dessert menu. Those microdoses of shame keep low-¡©level misery and self-¡©hatred on a steady course. Shame shock, though, is an explosion. It often occurs when someone confronts you, head-¡©on, about your deepest shame. When you¡¯re exposed. At that moment in the bodega, all of the shame¡¯s poison coursed through my body, leaving me frozen, disoriented, in pain. In this state, I lost track of who I was. I felt worthless, a flop, unloved. I gathered the ingredients and made my way out of the bodega without saying a word. Even as the initial shock wore off, I remained under its spell. During the aftershock, it felt as if I were sinking, and I desperately worked to right the ship¡ª¡©propping up my own self-¡©worth. I was getting a PhD, I told myself. I had a boyfriend. I was kind to people. Such counterarguments ping harmlessly against the edifice of shame and dissolve. Shame transcends mere logic and extends its roots into biology. It stirs up hormones, tightens the jaw, turns the stomach into knots, triggers pain receptors in the brain, and, all the while, pummels self-¡©esteem into mush. To a lot of readers, this may sound extreme. Many people never experience a powerful shame shock, or don¡¯t remember it too well. For quite a few, no doubt, the concept of shame might resuscitate awful memories from the past¡ª¡©middle school embarrassments, awkwardness in the mating game, a demotion at work. But this week, perhaps this year if they¡¯re lucky, shame may appear to hover safely at bay. Someone else¡¯s problem. However, as we¡¯ll see in this book, shame is a quietly active force, even among people who cannot recall being recently shame-¡©shocked and claim to feel fine about themselves. After all, shame¡ª¡©both in the giving and in the receiving¡ª¡©does most of its nasty work in the dark, often tiptoeing around the edges of the conscious mind. We tend to forget how bad it feels. Still, whether it¡¯s a full-¡©blown case of shock, as I experienced i...
  • O'Neil, Cathy [Àú]
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