¡°In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.¡±
¡ªAlison J. Prince, BecauseICan, creator of the 0-100k System
¡°Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.¡±
¡ªLiz Dunoon, The 10 Minute Tutor, author of Helping Children with Dyslexia
¡°Russell Brunson is incredible. I¡¯ve been with other coaches, incredible coaches, and what Russell¡¯s done is take abstract ideas and packages them neatly into little steps and principles. He¡¯s allowed me to see what I was doing, I just couldn¡¯t put words to it. Russell has a gift for putting powerful things into step-by-step formulas.
¡ªSetema Gali, author of Winning After the Game
¡°Russell¡¯s advice has helped me keep my business lean. For the past nine years I¡¯ve been able to live in 65 different countries and support myself with the sale of just one ebook that costs $67.00. I¡¯ve sold over 100,000 copies. We¡¯ve started other businesses as well.¡±
¡ªJacob Hiller, athletic performance coach and creator of The Jump Manual
¡°If it wasn¡¯t for Expert Secrets, it would have been impossible to grow my business the way I have. Russell has already figured out what works and what doesn¡¯t. I¡¯ve been able to help over 350,000 women with my program, and that wouldn¡¯t have been possible without the information I learned from Russell.¡±
¡ªKaelin Poulin, co-founder of LadyBoss Weight Loss
¡°Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today¡¯s marketplace.¡±
¡ªGarrett J. White, founder of the Wake Up Warrior movement and author of Warrior Book
¡°Implementing the program outlined in Expert Secrets was life changing for me. I¡¯ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.¡±
¡ªDr. Chad Woolner, DC, Align Integrated Medical Clinic
¡°Expert Secrets taught me the importance of putting together and building a solid culture in whatever you¡¯re doing. When you become an expert, it¡¯s vital to also build a culture and community around your movement. I¡¯m able to help so many more people around the world now because of what I¡¯ve learned from Russell.¡±
¡ªLiz Benny, The Queen of Kapow, entrepreneur and business coach
"Expert Secrets helps me better teach branding and marketing to my stylist students."
¡ªDanielle White, founder of DKW Styling
Chapter Page
Foreword xi
Introduction xvi
Section 1 Creating Your Movement 1
Becoming the Expert
Secret #1 Finding Your Voice 6
Secret #2 Teaching Your Frameworks 48
Secret #3 The Three Core Markets or Desires 58
The New Opportunity (Your Offer)
Secret #4 The New Opportunity 77
Secret #5 More Money for the Same Framework 98
The Future-Based Cause (Your Movement)
Secret #6 The Future-Based Cause 121
Section 2 Creating Belief 147
Secret #7 The Epiphany Bridge 151
Secret #8 The Hero's Two Journeys 162
Secret #9 The Epiphany Bridge Script 175
Secret #10 The Four Core Stories 191
Section 3 "10X Secrets": One-to-Many Selling 201
Secret #11 The Perfect Webinar Framework 206
Secret #12 The Big Domino 214
Secret #13 The Three Secrets 229
Secret #14 The Stack and Closes 250
Secret #15 Trial Closes 285
Section 4 Becoming Your Dream Customer's Guide 297
Secret #16 Testing Your Presentation Live 301
Secret #17 The Perfect Webinar Shortcut ...319
Secret #18 The 5-Minute Perfect Webinar 327
Secret #19 Plugging "Expert Secrets" into Your Value Ladder 333
Conclusion 345
Endnotes 349
Acknowledgments 353
About the Author 355