A bracingly direct guide about the pitfalls of strategy ¡ª Financial Times
The Crux shows why Rumelt is a global authority on strategy. -- Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20
Another triumph from the most insightful - and entertaining - commentator on strategy -- Sir John Kay, author ¡ª Obliquity
This is the only book you'll need as a strategist -- Dawn Farrell (CEO TransAlta Corp 2012-2021)
A triumph. The book I will press into the hands of my people as the best way to make them strategists. -- Simon Galbraith, CEO and cofounder, Redgate
For any leader looking to deepen their grasp of strategic thinking-and put it into practice-this book full of new inspiration and practical ideas will accelerate your progress. -- Chris Bradley, McKinsey senior partner and co-author ¡ª Strategy Beyond the Hockey Stick
Essential reading If you want to cut through the fog of what it takes to build and drive a successful business. ... Your guide to become a successful leader and strategist with impact. -- Essa Al-Saleh, CEO of Volta Trucks
Shows why Rumelt is a global authority on strategy. This is an immensely readable guide to one of the most difficult subjects: how to create a way forward when facing knotty challenges' -- Andy D. Bryant, Chairman of the Board, Intel Corporation (2012£¿20)
Richard Rumelt is the thinker with the biggest impact on my career and the companies I have been with, making my work more enjoyable and catalysing the creation of wealth which is nothing short of astonishing. The Crux is a triumph -- Simon Gailbraith, CEO and co-founder of Redgate