“Practical advice for thinking clearly”
―Financial Times
“An indispensable guide to making smarter decisions each day.”
―James Clear, #1 New York Times bestselling author of Atomic Habits
“Shane Parrish has a marvelous gift for asking the right questions to elicit how clear thinkers think. After mining the minds of an impressive array of decision makers, he’s now put it all together in Clear Thinking, giving us a powerful framework of concepts and tools. Incisive. Practical. Full of vivid examples, and enormously fun to read.”
―Jim Collins, bestselling author of Good to Great
“This book is a valuable antidote to stupidity, and a game-changer for anyone seeking to succeed.”
―Morgan Housel, bestselling author of The Psychology of Money
“Shane Parrish, the brilliant thinker who created Farnam Street and the podcast The Knowledge Project, has distilled the wisdom he’s gathered over the years into a must-read book full of fascinating stories and insights. Clear Thinking gives you the practical tools you need to counteract the forces that can lead you down the wrong path.”
―Bethany McLean, bestselling coauthor of The Smartest Guys in the Room
“An actionable guide to using your mind more effectively, and a lucid manual for overcoming cognitive biases and making better decisions.”
―Adam Grant, New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking
“If you want results―good ones―that you can achieve confidently again and again, read this book. Shane Parrish demystifies the process of thinking clearly so you can create better odds in your personal and professional life.”
―Annie Duke, bestselling author of Quit
“Shane Parrish is someone I have been reading for many, many years. This book is his masterwork, the culmination of all his research, interviewing, and experiences that everyone will benefit from.”
―Ryan Holiday, bestselling author of Discipline Is Destiny
“Clear Thinking distills decades of best practices into practical tools. From identifying the opportunity in ordinary moments to learning what gets in our way to having the courage to take action, Shane shines a light on what each of us can do to have better outcomes and more impact. Clear Thinking is a must read in an increasingly cluttered world.”
―Kat Cole, President and COO of Athletic Greens
“The world of sports is filled with nuance and complexity, and operating with sound thinking is paramount to making important decisions that impact not just individuals but entire franchises. Shane’s expert guidance in Clear Thinking is already proving to be a go-to resource for how I approach decision-making as a professional basketball executive.”
―Landry Fields, General Manager, Atlanta Hawks
"My favorite part of the book was the section on habits, rules, and safeguards on page 101. A principle that Shane and I discussed in January changed my life and was expounded on in the book."
―Brent Beshore, CEO of Permanent Equity
Chapter 1.1
Thinking Badly-
or Not Thinking at All?
Rationality is wasted if you don't know when to use it.
When you ask people about improving thinking, they typically point toward numerous tools designed to help people think more rationally. Bookstores are full of books that assume the problem is our ability to reason. They list the steps we should take and the tools we should use to exercise better judgment. If you know you should be thinking, these can be helpful.
What I've learned from watching real people in action is that, just like the angry CEO, they're often unaware circumstances are thinking for them. It's as if we expect the inner voice in our head to say, "STOP! THIS IS A MOMENT WHEN YOU NEED TO THINK!"
And because we don't know we should be thinking, we cede control to our impulses.
In the space between stimulus and response, one of two things can happen. You can consciously pause and apply reason to the situation. Or you can cede control and execute a default behavior.
The problem is, our default behavior often makes things worse.
When someone slights us, we lash out with angry words.
When someone cuts us off, we assume malice on their part.
When things go slower than we want, we become frustrated and impatient.
When someone is passive-aggressive, we take the bait and escalate.
In these moments of reaction, we don't realize that our brains have been hijacked by our biology, and that the outcome will go against what we seek. We don't realize that hoarding information to gain an advantage is hurting the team. We don't realize we're conforming to the group's ideas when we should be thinking for ourselves. We don't realize our emotions are making us react in ways that create problems downstream.
So our first step in improving our outcomes is to train ourselves to identify the moments when judgment is called for in the first place, and pause to create space to think clearly. This training takes a lot of time and effort, because it involves counterbalancing our hardwired biological defaults evolved over many centuries. But mastery over the ordinary moments that make the future easier or harder is not only possible, it's the critical ingredient to success and achieving your long-term goals.
The High Cost of Losing Control
Reacting without reasoning makes every situation worse.
Consider a common scenario that I've seen countless times. A coworker slights a project you're leading in a meeting. Instinctively you hit back with a comment that undermines them or their work. You didn't make a conscious choice to respond, you just did. Before you even know what's happening, the damage is done. Not only does the relationship suffer but the meeting goes sideways.
Too much energy is then consumed getting you back to where you were. The relationship needs to be repaired. The derailed meeting needs to be rescheduled. You might need to talk to the other people in the meeting to clear the air. And even after all of this, you might still... be worse off than you were before. Every witness and every person they talked to about what happened received an unconscious signal that eroded their trust in you. Rebuilding that trust takes months of consistent behavior.
All the time and energy you spend fixing your unforced errors comes at the expense of moving toward the outcomes you want. There is a huge advantage in having more of your energy instead go toward achieving your goals instead of fixing your problems. The person who learns how to think clearly ultimately applies more of their overall effort toward the outcomes they want than the person who doesn't.
You have little hope of thinking clearly, though, if you can't manage your defaults.
Biological Instincts
There's nothing stronger than biological instincts. They control us often without us even knowing. Failing to come to terms with them only makes you more susceptible to their influence.
If you're having trouble understanding why you sometimes react to situations in the worst possible way, the problem isn't your mind. Your mind is doing exactly what biology programmed it to do: act quickly and efficiently in response to threats, without wasting valuable time thinking.
If someone breaks into your house, you instinctively stand between them and your kids. If someone approaches you with a menacing expression, you tense up. If you sense your job is at risk, you might unconsciously start hoarding information. Your animal brain believes you can't be fired if you're the only one who knows how to do your job. Biology, not your rational mind, told you what to do.
When our unthinking reactions make situations worse, that little voice in our head starts to beat us up: "What were you thinking, you idiot?" The truth of the matter is, you weren't thinking. You were reacting, exactly like the animal you are. Your mind wasn't in charge. Your biology was.
Our biological tendencies are hardwired within us. Those tendencies often served our prehistoric ancestors well, but they tend to get in our way today. These timeless behaviors have been described and discussed by philosophers and scientists from Aristotle and the Stoics to Daniel Kahneman and Jonathan Haidt.
For instance, like all animals, we are naturally prone to defend our territory. We might not be defending a piece of terrain on the African savanna, but territory isn't just physical, it's also psychological. Our identity is part of our territory too. When someone criticizes our work, status, or how we see ourselves, we instinctively shut down or defend ourselves. When someone challenges our beliefs, we stop listening and go on the attack. No thoughts, just pure animal instinct.
We're naturally wired to organize the world into a hierarchy. We do this to help make sense of the world, maintain our beliefs, and generally feel better. But when someone infringes on our place in the world and our understanding of how it works, we react without thinking. When someone cuts you off on the highway and road rage kicks in, that's your unconscious mind saying, "Who are you to cut me off?" You're reacting to a threat to your inherent sense of hierarchy. On the road we are all equals. We're all supposed to play by the same rules. Cutting someone off violates those rules and implies higher status. Or consider when you get frustrated with your kids and end an argument with "Because I said so." (Or the office equivalent: "Because I'm the boss.") In these moments you've stopped thinking and regressed to your biological tendencies of reaffirming the hierarchy.
We're self-preserving. Most of us would never intentionally push someone else down to get where we want to go. The key word here is "intentionally," because intention involves thought. When we're triggered and not thinking, our desire to protect ourselves first takes over. When layoffs loom at a company, otherwise decent people will quickly throw each other under the bus to keep a job. Sure, they wouldn't consciously want to hurt their colleagues, but if it comes down to "them versus me," they will ensure they come out on top. That's biology.
Our biological instincts provide an automatic response without conscious processing. After all, that's what they're for!
Conscious processing takes both time and energy. Evolution favored stimulus-response shortcuts because they're advantageous for the group: they enhance group fitness, group survival, and reproduction. As humans continued flourishing in groups, hierarchies developed, creating order out of chaos and giving us all a place. Territory is how we tried to avoid fighting others-you stay out of my territory, I'll stay out of yours. And self-preservation means we choose survival over rules, norms, or customs.
The problem occurs when you zoom in from the aggregate to the individual, from the eons of evolution to the present moment of decision. In today's world, basic survival is no longer in question. The very tendencies that once served us now often act a
셰인 패리시 [저]
월스트리트가 가장 신뢰하는 의사결정 및 스마트 씽킹 전문가로, 시대를 초월하는 통찰을 행동으로 옮기는 데 주력하는 인기 웹사이트 ‘파남 스트리트(Farnam Street)’의 설립자이다. 전직 캐나다 정보기관의 비밀요원으로 활동하며 국가기밀과 중대 범죄 문제를 다루는 일을 하면서, 최선의 의사결정을 내리는 법을 고민하게 되었다. 익명의 블로그를 개설해 워런 버핏과 찰리 멍거 같은 투자계의 거물과 대니얼 카너먼 같은 심리학자들의 모든 저서와 논문을 섭렵하여 의사결정과 명확한 사고법에 관한 통찰을 일목요연하게 정리했는데, 그 글이 〈뉴욕타임스〉, 〈월스트리트저널〉, 〈포브스〉를 포함한 거의 모든 주요 간행물에 소개되기 시작했다. 현재 명징한 의사결정에 관한 그의 통찰은 〈포천〉 선정 500대 기업과 여러 스포츠팀에서 더 나은 결과를 산출하는 방법으로 사용되고 있다. 직접 발행하는 주간 뉴스레터 〈브레인 푸드(Brain Food)〉는 전 세계 50만 명이 넘는 구독자의 마음을 사로잡고 있으며, 운영 중인 팟캐스트 ‘지식 프로젝트(The Knowledge Project)’는 CEO와 운동선수, 전문 코치 및 기업가들의 궁극의 지식창고로서, 세계에서 가장 인기 있는 팟캐스트 중 하나가 되었다. 비범한 성공을 이룬 거인들과의 인터뷰와 생각의 대가들의 철학에서 추출한 최선의 의사결정법을 담은《클리어 씽킹》은, 출간 즉시 〈뉴욕타임스〉 베스트셀러, 아마존 분야 1위를 차지하며 ‘최고의 가치’를 선사한 도서로 평가받고 있다.
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교환 및 반품이 가능한 경우 
상품을 공급 받은 날로부터 7일이내 가능 
상품은 월~토요일 오전 10시 이전 주문분에 대하여 당일 출고/당일 배송완료를 보장하는 상품입니다.
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상품은 유통특성상 인터파크에서 재고를 보유하지 않은 상품으로
상품은 업체가 주문을 확인하고, 출고하기까지 걸리는 시간입니다.
