Recently, the role of marketing in relation to consumer well being has interested many marketing scholars and practitioners in Korea. Marketing influences the well being of consumers through consumer satisfaction with goods and services and product safety. Recently, there has been a surge in discussion about well being marketing in Korea. Although many marketing scientists and practitioners are discussing this concept, we still have a very limited understanding of the definition, theoretical foundations, and applications of well being marketing. That is, we still do not know much about what well being marketing is, how to measure it, and how to put it into actionable programs.
Part I. THEORETICAL FOUNDATION OF WELL BEING MARKETING
Chapter 1: Theoretical Frameworks for Guiding Quality of Life Research
Part II. WELL BEING MARKETING
Chapter 2: Quality of Life Marketing: Proposed Antecedents and Consequences
Chapter 3: Quality of Life Marketing: An Ethical Business Philosophy for Consumer Goods Firms
Chapter 4: The Effects of Moral Philosophy and Ethnocentrism on Quality of Life Orientation in International Marketing: A Cross-Cultural Comparison
Part III. CONSUMER WELL BEING
Chapter 5: Subjective Consumer Well Being
Chapter 6: Consumer Well Being in Relation to Personal Transportation
Chapter 7: Classifying Consumer Well Being (CWB) Measures
Chapter 8: Television Viewership and Perception of Quality of Life
Chapter 9: Satisfaction with Material Possessions and General Well Being: The Role of Materialism
Part IV. APPLICATIONS
Chapter 10: Marketing Health Care Within A Community: A Quality-of-Life/Need Assessment Model and Method
...Chapter 11: Further Validation and Extension of the QOL/Community Healthcare Model
Chapter 12: Measuring the Effect of Tourism Services on Travellers¡¯ Quality of Life: Further Validation
Chapter 13: Resident¡¯s Satisfaction with Community Services: Predictors and Outcomes
Chapter 14: Neighborhood Features and Quality of Life
Chapter 15: A Method for Assessing Residents¡¯ Satisfaction with Community-Based Services: A Quality of Life Perspective
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