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Effortless : Make It Easier to Do What Matters Most
McKeown, Greg ¤Ó Currency Press
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2021³â 04¿ù 27ÀÏ
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272page/145*218*28/363g
  • ISBN
9780593135648/0593135644
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  • ¡°An empowering guide to achieving your goals without wrecking your health, your sanity, or your relationships.¡±¡ªRodger Dean Duncan for Forbes ¡°Effortless: Make It Easier to Do What Matters Most . . . gives us the much-needed permission to take the path of least resistance. . . . In a society that expects hard work, but then rewards hard work with more hard work . . . Effortless is profound in its simplicity.¡±¡ªVice ¡°Based on behavioral economics, philosophy, physics, and neuroscience, in his new book, Effortless, Greg McKeown unveils tips to working smarter, not harder. They are simple yet brilliant strategies, and therefore easy to apply.¡±¡ªRuth Gotian, PhD, for Forbes ¡°If you¡¯re squandering energy on pointless tasks and struggling to complete what really matters, this book is your salvation. With brisk prose, great stories, and keen insights, it shows how to flip the script¡ªand make the trivial stuff harder and the crucial stuff easier. In a world beset by burnout, Greg McKeown¡¯s work is essential.¡±¡ªDaniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human ¡°As much as I loved Essentialism, I think Effortless is even better¡ªand just what the world (and at least I) desperately needs at this moment. Many will benefit from McKeown¡¯s wisdom and great storytelling.¡±¡ªJames M. Citrin, leader, CEO Practice | Board Practice, Spencer Stuart ¡°Every once in a while, a new book comes along at just the right moment. At a time when fear, uncertainty, and our ever-growing list of responsibilities¡ªboth at work and at home¡ªhave come to feel like much too much to handle, Greg McKeown¡¯s new book couldn¡¯t be timelier, or more necessary.¡±¡ªEve Rodsky, New York Times bestselling author of Fair Play ¡°We¡¯ve been taught that the more important the goal, the harder we must grind to achieve it, which leads to inevitable exhaustion and overwork. In his inspiring and important follow-up to Essentialism, Greg McKeown masterfully flips this script, arguing instead that the more essential the task, the more effortless we should make its completion. A much-needed corrective to burnout culture.¡±¡ªCal Newport, author of A World Without Email and Deep Work ¡°We all pride ourselves on being hard workers, but what should we do when we want to push ourselves even harder and have reached our upper limit? In his new book, Greg McKeown offers the solution: Instead of giving up, burning out, or sacrificing our sanity, we can find an easier path. Full of simple strategies we can adopt right away, Effortless shows that achieving more doesn¡¯t have to be as hard as we make it out to be.¡±¡ªArianna Huffington, founder and CEO of Thrive Global
  • Chapter 1 INVERT What If This Could Be Easy? ¡°Four a.m. and I¡¯m up photoshopping pictures? Really?¡± Kim Jenkins wanted to do what really mattered. But it was hard not to feel overwhelmed. For one thing, the university where she worked was undergoing an immense expansion. The client base had doubled in the last few years, but they were operating with virtually the same staff and resources as before. With the expansion of the organization had come an expansion of complexity everywhere. There were new and difficult-to-decipher internal policies. There was a tedious new system for handling compliance. Processes had grown cumbersome, and now all of their projects and programs took more energy and time. Well-intentioned people had added but never subtracted. They had taken work that used to be simple and made it maddeningly, unnecessarily complicated. As a result, the effort required to get her work done had become Herculean. And Kim had a tendency to be really hard on herself. She said, ¡°I thought if I wasn¡¯t putting in tremendous effort, sacrificing any time for myself, then I was being incredibly selfish.¡± Then one day, it hit her. This was all so much harder than it ought to be. And with that realization, she said, ¡°I could see it all for what it was: layers and layers of unnecessary complexity. I could see how it was expanding all the time and how I was suffocating underneath all of it.¡± She decided it was time to make a change: When faced with a task that felt impossibly hard, she would ask, ¡°Is there an easier way?¡± She soon had the opportunity to put this method to the test when a faculty member called her and asked if she could have her videography team record a full semester of a class. In the past she would have jumped in with both feet, put her team to work for four months, and looked for ways to go above and beyond: adding music, intros and outros, and graphics. This time she wondered if there was an easier way to get the desired results. A brief conversation revealed that the videos were intended for a single student who couldn¡¯t make every class due to a sports commitment. He didn¡¯t need a highly produced recording with lots of bells and whistles; he just needed a way to avoid falling behind in his class. So she thought, ¡°What if they simply asked another student to record those lectures on a smartphone?¡± ¡°The professor was delighted with the solution,¡± Kim said. And it cost her just a couple of minutes of planning instead of months of work for her whole videography team. Hard Work May Not Be Well Named All too often, we sacrifice our time, our energy, and even our sanity, almost believing that sacrifice is essential in and of itself. The problem is that the complexity of modern life has created a false dichotomy between things that are ¡°essential and hard¡± and things that are ¡°easy and trivial.¡± It¡¯s almost like a natural law for some people: Trivial things are easy. Important things are hard. Our language helps to reveal ou...
  • McKeown, Greg [Àú]
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