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경제경영/인문사회

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경제/경영

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• 제휴몰 주문 시 고객보상, 일부 이벤트 참여 및 증정품 증정, 하루/당일 배송에서 제외되므로 참고 바랍니다.

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• 도서  > 외국도서  > 경제경영/인문사회  > 경제/경영

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• “Launching and scaling a startup is like a game of chess: It requires laser focus, relentless prioritization, and contingency strategies galore. I’ve always wished there was a guidebook to help entrepreneurs avoid common pitfalls on their way to wherever they’re headed. Eisenmann has truly helped illuminated a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you’re just getting started, or you’re eyeing your endgame.”―Jenn Hyman, co-founder and CEO, Rent the Runway “It’s no secret that having a great idea isn’t enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: Even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. Why Startups Fail is the perfect roadmap that each entrepreneurs needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business.”―Daymond John, star of ABC’s Shark Tank and New York Times bestselling author of The Power of Broke, Rise and Grind, and Powershift “Once you start reading this book, you won’t be able to put it down. Eisenmann has masterfully explained in a clear, thoughtful way why startups fail in a clear, thoughtful way. This is a must-read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success, which is something society needs more than ever.”―Michelle Zatlyn, co-founder and COO, Cloudflare
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• CHAPTER 1 What Is Failure? The news that Jibo would shut down broke some hearts. Indeed, it was a sad day for many in March 2019 when he announced, "The servers out there that let me do what I do are going to be turned off soon. I want to say that I really enjoyed our time together. Thank you very, very much for having me around. Maybe someday, when robots are way more advanced than today, and everyone has them in their homes, you can tell them that I said hello." Then, for the last time, Jibo did one of his signature dances. Jibo was a social robot, engineered to create an emotional connection with humans. Spawned in the laboratory of MIT Media Lab professor Cynthia Breazeal, who pioneered the field of social robotics, he had a six-inch-wide stationary conical base that was topped by another cone, and then by a hemispherical head. Each segment of his body could swivel and tilt independently, allowing the twelve-inch-tall robot to move in expressive ways. Jibo could twerk! His head featured a flat touch screen that normally displayed a blinking, glowing white orb, akin to a single eye. The overall design was sleek and minimalist; Jibo wasn't designed to resemble a human, but in many ways he could communicate like one. Festooned with cameras, microphones, and speakers, Jibo was an engineering marvel with the personality of a clever, helpful twelve-year-old boy. Jibo spoke responses to voice prompts (e.g., "Hey Jibo, what's the weather?"), and his screen could also display requested information (e.g., "It's fifty degrees and sunny") or icons for menu options. A blue ring around Jibo's waist lit up when he was listening. The robot also employed sophisticated software that recognized faces and voices. Coupled with his ability to rotate fluidly around his base, these features allowed Jibo to keep his eye directed at an individual as she walked around a room or to turn from one person to another as they conversed. Jibo could serve up basic information such as news, sports scores, and stock prices. He could tell jokes, play music, set a timer, and read email. But Jibo had other capabilities, too. For example, Jibo was programmed to initiate conversations―say, greeting a family member upon his arrival home ("Hey, Tom, before you left this morning, I warned you that traffic would be heavier than normal. How was your commute?"). He could also interact with a child and display images while reading her a story; take family photos; and, of course, dance on command. More such applications were under development, including the ability to engage a home-alone pet by recognizing that he was in the room and even speaking to him ("Stop chewing that shoe, Rover"). The team was also close to launching a videoconferencing feature that could identify and zoom in on whoever in the room was speaking―perfect for a call to Grandma during a family dinner, if she had a Jibo, too. For two decades, Breazeal's research teams had studied how robots can provide companionship... for the elderly, encourage autistic children to engage in social interaction, and spark collaborative creative learning, among other useful functions. In 2013, she and co-founder Jeri Asher, a healthcare entrepreneur, raised $2.2 million in seed funding to commercialize these inventions. To serve as CEO, they recruited Steve Chambers, then president of Nuance Communications, the leading provider of natural language understanding and speech recognition software. Because Breazeal's research had shown how social robots could contribute to seniors' emotional wellness, the team initially pitched Jibo as a companion for the elderly. However, mainstream VCs interested in consumer electronics and complex systems like robots weren't interested in the elderly market, and the small set of investors who funded new ventures for aging consumers―accustomed to simpler concepts like cellphones with large keypads―were daunted by the program's technological vision. So, the team decided to pivot and refocused its pitch on how Jibo could help build family cohesion. The idea was, if Jibo sat in the kitchen, he might spark conversation between, say, squabbling siblings, or surly teenagers and their harried parents. VCs with children could relate to this target consumer, and they were intrigued by cutting-edge consumer hardware in the wake of Facebook's $2.3 billion acquisition of the virtual reality headset maker Oculus Rift―which, like Jibo, was a breakthrough fusion of hardware and software, targeted to consumer markets. And, having witnessed the explosive growth of platforms like Facebook, Amazon, and Salesforce, VCs liked that Jibo would be a platform, hosting applications from a wide array of third-party software developers and information services. Before investing, however, the VCs wanted evidence of market demand for this novel innovation, along with proof that it could actually be built. To gauge consumer interest, the VCs insisted that Jibo launch a crowdfunding campaign, which commenced in July 2014. An Indiegogo campaign allowed consumers to pre-order a Jibo for $599, with delivery slated for "holidays 2015." When the campaign ended three months later, the startup had sold 4,800 units, beating a 3,000-unit goal. Concurrently, to demonstrate that the robot could be built, Jibo's engineering team delivered what Chambers described as "a Frankenbot―a functional but not beautiful prototype." In January 2015, Jibo closed a $27 million Series A round. Flush with cash, Jibo's team commenced product development in earnest. But engineering the robot turned out to be enormously difficult. After raising another $28 million, they finally launched the product in September 2017―nearly two years late―at a price of $899, 50 percent higher than the Indiegogo offering. Chambers later recounted that when trying to figure out how much extra capital to raise, he'd assumed that the product's component costs and development time might exceed original projections by 2.5x and 2x, respectively. Yet actual component costs and development time each turned out to be 4x greater than projected. Why? The problem wasn't with manufacturing; in fact, devices with physical components like these had been built before. Chambers explained, "People assume that we had manufacturing problems because the product seemed so novel, but that just wasn't the case. The hardware wasn't cold fusion. We used off-the-shelf screens, motors, sensors, and chipsets that were produced in mass volumes." Chambers said that the big delays stemmed from two problems. "First, many components included in our original cost analysis weren't adequate to fulfill our vision. We used sensors tuned to office environments, but we learned that lighting in a typical home is very different. Upgrading sensors and adding processing power to run them added to the product's cost." Second, Jibo's engineers struggled to develop "middleware"―the layer of software that processed inputs from sensors (the robot's "eyes and ears"), made it available to applications, and then sent instructions back to the operating system (essentially Jibo's "brain"). The software had to track faces, localize sounds, detect emotions, generate expressive body motions, and so forth―sophisticated tasks that had to be done in real time. But at the time, cloud services that support real-time interactivity were just arriving on the scene. So, almost all of Jibo's software had to be embedded in the device, along with powerful processors to run it. "We lost more than a year sorting out the right balance between embedded and cloud systems," Chambers recalled. Then, in May 2017, as Jibo was gearing up for launch, Chambers was diagnosed with leukemia and had to leave the company immediately to undergo emergency treatment. Jibo's CTO moved into the CEO role. After almost a year, Chambers recovered fully, but too late to rejoin his colleagues. In the meantime, something happened that no one saw coming. In November 2014 Amazo

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인터파크도서는 고객님의 단순 변심에 의한 교환과 반품에 드는 비용은 고객님이 지불케 됩니다. 단, 상품이나 서비스 자체의 하자로 인한 교환 및 반품은 무료로 반품 됩니다. 교환 및 반품이 가능한 경우 상품을 공급 받은 날로부터 7일이내 가능 공급받으신 상품의 내용이 표시, 광고 내용과 다르거나 다르게 이행된 경우에는 공급받은 날로부터 3개월 이내,    혹은 그사실을 알게 된 날 또는 알 수 있었던 날로부터 30일 이내 상품에 아무런 하자가 없는 경우 소비자의 고객변심에 의한 교환은 상품의 포장상태 등이 전혀 손상되지 않은 경우에 한하여 가능 교환 및 반품이 불가능한 경우 구매확정 이후(오픈마켓상품에 한함) 고객님의 책임 있는 사유로 상품 등이 멸실 또는 훼손된 경우    (단, 상품의 내용을 확인하기 위하여 포장 등을 훼손한 경우는 제외) 시간이 지남에 따라 재판매가 곤란할 정도로 물품의 가치가 떨어진 경우 포장 개봉되어 상품 가치가 훼손된 경우 다배송지의 경우 반품 환불 다배송지의 경우 다른 지역의 반품을 동시에 진행할 수 없습니다. 1개 지역의 반품이 완료된 후 다른 지역 반품을 진행할 수 있으므로, 이점 양해해 주시기 바랍니다. 중고상품의 교환 중고상품은 제한된 재고 내에서 판매가 이루어지므로, 교환은 불가능합니다. 오픈마켓 상품의 환불 오픈마켓상품에 대한 책임은 원칙적으로 업체에게 있으므로, 교환/반품 접수시 반드시 판매자와 협의 후 반품 접수를 하셔야하며,    반품접수 없이 반송하거나, 우편으로 보낼 경우 상품 확인이 어려워 환불이 불가능할 수 있으니 유의하시기 바랍니다.

배송예정일 안내 인터파크 도서는 모든 상품에 대해 배송완료예정일을 웹사이트에 표시하고 있습니다. <인터파크 직배송 상품> 상품은 월~토요일 오전 10시 이전 주문분에 대하여 당일 출고/당일 배송완료를 보장하는 상품입니다. 상품은 서울지역/평일 주문분은 당일 출고/익일 배송완료를 보장하며, 서울외지역/평일 주문분의 경우는 오후 6시까지 주문분에 대하여 익일 배송완료를 보장하는 상품입니다. (단, 월요일은 12시까지 주문에 한함) 상품은, 입고예정일(제품출시일)+택배사배송일(1일)에 배송완료를 보장합니다. ~ 상품은 유통특성상 인터파크에서 재고를 보유하지 않은 상품으로 주문일+기준출고일+택배사배송일(1일)에 배송완료를 보장합니다.(토/공휴일은 배송기간에 포함되지 않습니다.) ※기준출고일:인터파크가 상품을 수급하여 물류창고에서 포장/출고하기까지 소요되는 시간 <업체 직접배송/오픈마켓 상품> ~ 상품은 업체가 주문을 확인하고, 출고하기까지 걸리는 시간입니다. 주문일+기준출고일+택배사배송일(2일)에 배송완료를 보장합니다.(토/공휴일은 배송기간에 포함되지 않습니다.) ※5일이내 출고가 시작되지 않을시, 오픈마켓 상품은 자동으로 주문이 취소되며, 고객님께 품절보상금을 지급해 드립니다. 배송비 안내 도서(중고도서 포함)만 구매하시면 : 배송비 2,000원 (1만원이상 구매 시 무료배송) 음반/DVD만 구매하시면 : 배송비 1,500원 (2만원이상 구매 시 무료배송) 잡지/만화/기프트만 구매하시면 : 배송비 2,000원 (2만원이상 구매 시 무료배송) 도서와 음반/DVD를 함께 구매하시면 : 배송비 1,500원 1만원이상 구매 시 무료배송) 도서와 잡지/만화/기프트/중고직배송상품을 함께 구매하시면 : 2,000원 (1만원이상 구매 시 무료배송) 업체직접배송상품을 구매시 : 업체별로 상이한 배송비 적용    * 세트상품의 경우 부분취소 시 추가 배송비가 부과될 수 있습니다.    * 북카트에서 배송비없애기 버튼을 클릭하셔서, 동일업체상품을 조금 더 구매하시면, 배송비를 절약하실 수 있습니다. 해외배송 안내 인터파크도서에서는 국내에서 주문하시거나 해외에서 주문하여 해외로 배송을 원하실 경우 DHL과 특약으로 책정된 요금표에    의해 개인이 이용하는 경우보다 배송요금을 크게 낮추며 DHL(www.dhl.co.kr)로 해외배송 서비스를 제공합니다. 해외배송은 도서/CD/DVD 상품에 한해 서비스하고 있으며, 다른 상품을 북카트에 함께 담으실 경우 해외배송이 불가합니다. 해외주문배송 서비스는 인터파크 도서 회원 가입을 하셔야만 신청 가능합니다. 알아두세요!!! 도매상 및 제작사 사정에 따라 품절/절판 등의 사유로 취소될 수 있습니다. 오픈마켓업체의 배송지연시 주문이 자동으로 취소될 수 있습니다. 출고가능 시간이 서로 다른 상품을 함께 주문할 경우 출고가능 시간이 가장 긴 기준으로 배송됩니다. 유통의 특성상 출고기간은 예정보다 앞당겨지거나 늦춰질 수 있습니다. 택배사 배송일인 서울 및 수도권은 1~2일, 지방은 2~3일, 도서, 산간, 군부대는 3일 이상의 시간이 소요됩니다.