Helvetica
Contents
02 Intro
12 Publisher¡¯s Note
16 Comments
Comments made by Helvetica users in social media
18 Quotes
Quotes about Helvetica from designers
20 Opinion
Hyun Cho, S/O Project CEO and Art Director
24 Typeface Spotting
Communication
Various typefaces spotted in the field
30 User Choice
Impressions
Typeface designs that influence consumer choices
34 Opinion
Jordan Crane, Creative Director of Wolff Olins
38 Features
VS
Logotypes visualizing a brand¡¯s image
46 Helvetica and Brands
Nuance
Helvetica conveys very different ambiences
in a variety of brands
58 Opinion
Sungmin Choi, Graphic Designer of Studio Sulki & Min
62 Makers
Milestones
Typeface references selected by
creators from different fields
70 Influence
Typeface Studios
Typeface design studios create original typefaces
to communicate with the world
76 Helvetica on the Page
Messenger
Helvetica as a neutral tool for delivering messages
86 Brand Story
H...elvetica¡¯s 58-year history and the origins
of its prestige
94 Album
Photos documenting Helvetica¡¯s birth
and advance into the market
98 People
The people who created and popularized Helvetica
100 Defining Helvetica
Helvetica as seen through the press
102 Monotype
A look at the business strategies of Monotype,
holder of the Helvetica copyright
104 Figures
Significant figures symbolizing
Helvetica¡¯s history and commercial value
106 From the Editor in Chief
The Editor in Chief offers his observations
on Helvetica¡¯s core values
108 Outro
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand¡¯s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.